Senior Product Marketing Manager, Platform
About The Position
Outreach is seeking an experienced Sr. Product Marketing Manager with a proven track record for bringing complex governance, security, interoperability and integration capabilities with high customer impact to market. This person will drive the go-to-market strategy and execution for quarterly product launches to drive competitive advantage, revenue growth, and increase product adoption. This position is responsible for developing value propositions, product positioning, messaging, and content that enables Marketing, Sales, Partners, and Customer teams. This role will work in partnership with the broader PMM team to drive Enterprise-focused customer value, adoption, retention, and growth.
Requirements
- 6+ years of enterprise platform software experience focused on a highly technical product area that includes governance, interoperability, security and integration.
- Expertise in defining and executing go-to-market strategies
- Mastery of product marketing responsibilities such as creating and delivering messaging and positioning, to deliver market enablement for GTM teams, customer and event presentations, product launches, content creation for events, etc.
- Proven ability to influence and get alignment with stakeholders and bring a data-informed perspective to decision-making.
- Ability to create and deliver value-based storytelling that is clear, compelling and communicates complex information clearly and persuasively to diverse audiences.
- Provide customer feedback to product and leadership on product roadmap needs and recommendations.
Responsibilities
- Lead Platform Services quarterly GTM launch activities that may be complex and include high-stakes offerings independently, ensuring successful outcomes.
- Develop expertise on the Outreach AI Revenue Platform and best practices; be known as product and customer subject matter expert.
- Develop strategic GTM plans for each release and execute in close collaboration with Product Management, Partners, Marketing, Enablement, Pricing & Packaging, Sales and Post-Sales teams.
- Liaise with the Partner team to identify strategic partner integration and co-marketing opportunities.
- Understand the competitive landscape to clearly articulate differentiators and gaps across Outreach Platform features and integrations.
- Deliver a strong bill of materials for each release to ensure we have the content to support go-to-market efforts beyond PMM.
- Collaborate with all areas of marketing to drive event content, product videos, demos, training materials, case studies, campaigns, and PR/AR to increase product awareness.
Benefits
- Flexible time off
- 401k to help you save for the future
- Generous medical, dental, and vision coverage for full-time employees and their dependents
- A parental leave program that includes options for a paid night nurse, and a gradual return to work
- Infertility/ assisted reproductive services benefit
- Employee referral bonuses to encourage the addition of great new people to the team
- Snacks and beverages in the Office, along with fun events to celebrate
- Diversity and inclusion programs that promote employee resource groups like Outreach Women's Network, Latinx community, Outreach Black Connection, AAPI community, Pride/LGBTQIA+, Gender+, Disability Community, and Veterans/Military
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
