About the position
At Amperity, our AI-powered Customer Data Cloud empowers organizations to delight their customers and create differentiated experiences. Our multi-patented technology helps over 400 leading global brands like Alaska Airlines and DICK'S Sporting Goods drive revenue growth and meaningful customer experiences. We help users unlock the value of all of their customer data with simplicity and speed. Our team thrives on curiosity, collaboration, and transparency, fostering a culture where everyone can contribute and grow. We're looking for talented individuals from diverse backgrounds to help us eliminate data bottlenecks and accelerate business impact for the world's most innovative companies. With offices in Seattle, New York City, London, and Melbourne, you'll be part of a fast-growing team solving critical challenges at the intersection of AI, data, and customer experience. Ready to make an impact? Let's talk.
Responsibilities
- Build PLG Positioning and Messaging: Act as a PLG and product expert on the marketing team, overseeing the positioning and messaging of our PLG product.
- Launch & Scale Self-Service Features: Partner with a world-class product management team to bring new self-service capabilities to market, including creating launch strategies, onboarding flows, and feature adoption campaigns.
- Guide Product-Led Acquisition: Define the PLG customer journey and collaborate with the Growth marketing team to deliver email nurtures and other touchpoints to support adoption and upsell to the paid tier.
- Lead Onboarding and Education Experiences: Develop main content such as demos, videos, sales content, data sheets, white papers, and other content to ensure our freemium and new user journeys deliver time-to-value.
- Measure what matters: Track main PLG funnel metrics—signups, activation, engagement, and conversion—to identify growth opportunities and improve GTM tactics.
Requirements
- The equivalent of 8+ years' experience in product marketing with an understanding of Product-Led Growth (PLG) products.
- Experience driving critical outcomes across the customer journey (awareness, demand, product usage, renewal and up-sell).
- A storyteller who can get into the technical weeds of a product and can extract the value for a technical buyer.
- Display curiosity, enjoys learning and gathering new insights.
- Comfortable presenting projects and recommendations at larger meetings - able and willing to become a company spokesperson and expert.
- Experience analyzing products, competitors, and market dynamics.
- You aim at outcomes, figure out the plan, and deliver.
- Copywriting experience.
- Experience in digital and traditional content-driven lead generation is a big plus.
Benefits
- 100% employee healthcare coverage
- Transportation subsidies
- Comfortable work environment with plenty of snacks
- Self-managed PTO
- Flexibility to do your best work in the way that works for you
- Inclusive environment with opportunities for personal growth
- Cash incentives
- Stock options
