About the position
Calendly is looking for a Senior Product Marketing Manager to help shape how we bring our products to market and tell our story to the world. In this role, you’ll lead go-to-market efforts, craft positioning that resonates, and partner across the business to drive awareness, adoption, and customer success. You’ll work closely with Product, Brand, Sales, and Customer Success to help define our product narrative, launch with impact, and ensure customers experience the full value of Calendly. This is a high-impact role for a strategic marketer who’s passionate about product, customers, and storytelling.
Responsibilities
- Lead go-to-market strategy for new features and products, from planning through launch and adoption.
- Craft clear, compelling messaging and positioning that resonates with target audiences and scales across the customer journey.
- Partner cross-functionally with Product, Sales, Brand, and Customer Success to ensure consistent messaging and enablement.
- Translate customer insights into marketing strategy through user research, interviews, win/loss analysis, and competitive intelligence.
- Own channel strategy by identifying the right mix of channels (in-app, email, sales enablement, website, social, etc.) to build scalable and effective GTM launch stacks.
- Build and maintain core product marketing assets including one-pagers, release notes, internal FAQs, pitch decks, and battlecards.
- Be an internal and external evangelist for your products, championing their value, advocating for the customer, and representing PMM in both internal and external conversations.
- Support awareness and lifecycle programs with differentiated messaging that drives acquisition, expansion, and retention.
- Drive alignment and clarity across teams to ensure all stakeholders are informed, enabled, and working toward shared goals.
- Continuously test, learn, and iterate by bringing a data-informed mindset and adapting based on what resonates.
Requirements
- 6-8+ years of product marketing experience in SaaS, ideally in a PLG or hybrid GTM environment.
- Proven track record owning launches and scaling adoption.
- Strong storyteller who can simplify complex concepts into compelling narratives.
- Customer-obsessed, with deep empathy for user needs and buying behavior.
- Comfortable leading cross-functional projects with Product, Sales, Brand, and Customer Success.
- Highly organized, detail-oriented, and can manage multiple projects without losing momentum.
- Outstanding written communication skills and love communicating value in a clear, human way.
- Outstanding presentation skills—equally comfortable presenting to execs or facilitating webinars for large audiences.
- Critical thinking and narrative skills that help you connect disparate ideas into a cohesive story.
- Resilient and adaptable and able to flex as timelines, priorities, or project scopes shift.
- Positive energy, clarity, and drive as a collaborative team player.
Nice-to-haves
- Experience marketing to both self-serve and enterprise customers.
- Experience with Miro, Asana, G-Suite, User Interviews, and product analytics tools.
- Experience with PLG tactics and lifecycle marketing.
Benefits
- Quarterly Corporate Bonus program (or Sales incentive)
- Equity awards
- Competitive benefits
