Senior Product Marketing Manager | AUTO

Epicor • Minneapolis, MN

8h • Hybrid

About The Position

The Senior Product Marketing Manager develops marketing plans, assets and activities for specific product(s) or product line(s), supporting product launches, marketing campaigns and events to establish, enhance or distinguish product placement, relevant to existing and potential customers by developing compelling messaging and go-to-market within the competitive arena. In this role, as a senior member of the team this senior product marketer also collaborates with his peers in Demand Generation, Events, Product, Sales and Sales Enablement provides mentorship to other Product Marketing team members.

Requirements

• Able to translate technical product innovation and details into compelling stories
• Value-based writing skills, able to create compelling assets across the entire funnel
• Organization skills, able to effectively plan, prioritize and execute between multiple priorities
• Ability to build collaborative relationships with stakeholders and peers
• Professional oral, written communication and presentation skills, able to influence
• Creativity to solve problems and guide Design team to create compelling visual assets
• Analytical and strategic thinker, able to execute initiatives as a part of a bigger picture
• Willingness and ability to mentor junior members of the team

Nice To Haves

• 5+ years applicable experience and demonstrated success/knowledge
• 2+ years of specialized/industry experience
• Bachelor’s degree (or equivalent experience)

Responsibilities

• Conducts research meant to identify potential and existing customers, competitors, and markets for automotive products.
• Designs and drafts messaging, product-specific marketing assets including, but not limited to web pages, blogs, data sheets, promotional publications and presentations.
• Plans and delivers content for events, such as conferences, trade shows, or user meetings.
• Proactively takes ownership of the product go-to-market and launch management and drives asset execution and enablement activities.
• Works cross-functionally to ensure successful product launches and go-to-market, including competitive positioning, messaging, enablement orchestration and ensuring go-to-market teams are prepared for launches.
• Collaborate with Demand Generation, Product and Events team on asset execution, based on messaging and positioning.
• Set KPIs and track asset and launch performance
• Mentors other team members on the Product Marketing team.

Benefits

• Competitive Pay & Benefits
• Health and Wellness: Comprehensive health and wellness benefits designed to support your overall well-being.
• Internal Mobility: Opportunities for mentorship, continuing education, and focused career goal setting, with 25% of positions filled internally.
• Career Development: Free LinkedIn Learning licenses for everyone, along with our Mentoring Program to boost your personal development.
• Inclusive Workplace: Collaborate with a diverse team in an inclusive, global workplace that fosters innovation and celebrates partnership.
• Work-Life Balance: Policies built on mutual trust and support, encouraging time off to rest, recharge, and reconnect.
• Global Mobility: Comprehensive support for international relocations and permanent residency processes.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees