Senior Product Marketing Manager

Quizlet • San Francisco, CA

1d • $172,500 - $210,000 • Onsite

About The Position

As a Senior Product Marketing Manager at Quizlet, you’ll help shape how we connect with and inspire millions of students and teachers worldwide. This role sits at the intersection of product, storytelling, and go-to-market strategy — helping drive impact across the full funnel, from acquisition and activation to engagement and retention.

You’ll lead go-to-market execution for major launches and campaigns, partnering closely with Product, Growth, Lifecycle, Paid Marketing, and Brand/Social teams. Drawing on strong customer insights, positioning, and narrative development, you’ll help ensure Quizlet’s story is consistent, compelling, and drives meaningful business results.

You’re a confident communicator and strategic storyteller who can synthesize complex ideas into compelling narratives. You excel at leading cross-functional alignment, bringing clarity to ambiguity, and driving consensus among senior stakeholders.

We’re looking for a decisive, data-informed leader who can interpret results, shape business strategy, and guide teams toward shared understanding and impact. While this role doesn’t include direct people management, it requires exceptional leadership presence — someone who can advise, influence, and inspire peers and executives across the organization.

We’re happy to share that this is an onsite position in our San Francisco office. To help foster team collaboration, we require that employees be in the office a minimum of three days per week: Monday, Wednesday, and Thursday and as needed by your manager or the company. We believe that this working environment facilitates increased work efficiency, team partnership, and supports growth as an employee and organization.

Requirements

• 9+ years in product marketing or related roles, ideally within consumer technology and cross-functional product teams
• Demonstrated success contributing to and leading go-to-market efforts for product or feature launches with measurable business impact
• Strong storytelling and messaging skills, with the ability to translate product capabilities into clear, differentiated narratives across audiences and channels
• Experience leveraging customer research, experimentation, and data to inform product positioning, segmentation, and go-to-market strategies
• Proven ability to collaborate with and influence cross-functional partners across Product, Design, and Marketing
• Strategic thinker who can connect product insights with marketing execution and drive initiatives from concept through launch
• Excellent communication and presentation skills, able to clearly articulate insights, strategies, and recommendations
• Experience conducting market research and competitive analysis to inform positioning and product strategy
• Strong understanding of product and marketing performance metrics, with the ability to derive insights that inform prioritization and optimization
• Thrives in fast-paced, ambiguous environments and brings a scaling mindset to team and process development

Nice To Haves

• Familiarity with the Ed Tech landscape and/or Gen Z consumers
• Experience working within a freemium consumer subscriptions business
• Experience driving cross-selling and onsite marketing campaigns
• Experience at a company that specializes in user-generated content
• Some background in both growth and core product marketing
• Experience with AI product positioning and launches

Responsibilities

• Lead go-to-market strategy and execution for major product launches and cross-product initiatives
• Shape audience targeting, positioning, and messaging to clearly communicate product value and differentiation.
• Partner closely with product, brand, growth, and research teams to align product insights with marketing strategy
• Translate customer research and market insights into actionable recommendations that inform product development and marketing plans
• Develop and execute integrated campaigns that engage students, teachers, and other key audiences across owned, paid, and community channels
• Contribute to the creative process, supporting messaging frameworks, naming exploration, and narrative development
• Analyze campaign and product performance to generate insights and improve future go-to-market playbooks
• Conduct competitive analysis and audience research to inform positioning and value proposition development
• Support and collaborate with PMMs while contributing to shared team processes and best practices

Benefits

• Collaborate with your manager and team to create a healthy work-life balance
• 20 vacation days (and we expect you to take them!)
• Competitive health, dental, and vision insurance (100% employee and 75% dependent PPO, HMO, VSP Choice)
• Employer-sponsored 401k plan with company match
• Access to LinkedIn Learning and other resources to support professional growth
• Paid Family Leave, FSA, HSA, Commuter benefits, Wellness benefits
• 40 hours of annual paid time off to participate in volunteer programs of choice

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed