Senior Product Marketing Manager

Origin•Boston, MA

12d

About The Position

We’re hiring a Senior Product Marketing Manager to sit at the center of Product, Growth, and Engineering — owning go-to-market strategy, lifecycle marketing, and in-product positioning. This is a highly cross-functional, fast-moving role. You’ll partner closely with Product and Engineering to define launch gates, build GTM plans, and ensure features ship with clear positioning and measurable growth impact. You’ll also lead lifecycle marketing (email, push, in-app) to drive activation, engagement, conversion, and retention. This role reports to the VP of Growth and will play a critical role in shaping how we scale both acquisition and LTV. Product Marketing at Origin is a core growth driver — not a support function. This role directly impacts how we position our product, launch innovation, deepen user engagement, and scale LTV. If you’re excited about building at the intersection of fintech, product, and growth — and want to own outcomes, not just strategy — we’d love to meet you.

Requirements

5–8+ years of Product Marketing experience, preferably in a high-growth startup environment (fintech strongly preferred)
Proven track record partnering with Product and Engineering in agile environments
Deep hands-on experience with lifecycle marketing (email, push, CRM platforms)
Extremely data-driven and comfortable working in analytics tools
Growth-minded — you think in experiments, velocity, and measurable outcomes
Strong operator — you move quickly, take ownership, and ship
Clear, compelling communicator who can simplify complex products
Candidates must be legally authorized to work in the United States.
Origin does not sponsor visas.

Responsibilities

Define and execute GTM strategies for new features and major product releases
Partner with Product and Engineering on launch gates, timelines, and readiness criteria
Develop clear positioning, messaging, and value propositions
Create launch briefs and align cross-functional teams across Growth, Paid, Lifecycle, and Content
Ensure launches are measurable, impactful, and optimized post-release
Own lifecycle strategy across email, push, and in-app messaging
Build programs that improve activation, feature adoption, monetization, and retention
Develop segmentation frameworks and testing roadmaps
Continuously optimize messaging, timing, and targeting to improve engagement and LTV
Partner with Analytics to measure cohort performance and downstream impact
Optimize in-app marketing placements and website messaging
Improve conversion flows and feature discovery surfaces
Ensure consistent, compelling messaging across all customer touchpoints
Identify friction in funnels and execute experiments to improve CVR
Own performance metrics tied to adoption, engagement, and retention
Use funnel analysis, cohort analysis, and A/B testing to drive decisions
Translate insights into experiments and execution
Focus on scalable systems that increase LTV over time