About the position
We are looking for a Sr. Product Marketing Manager to help lead our messaging, positioning, and sales enablement for new product releases. This person will be a key driver of Signifyd's Go-To-Market strategy, responsible for developing and executing product marketing plans that fuel product adoption and growth. This role requires a deep understanding of the ecommerce market, Signifyd's product offerings, and the fraud prevention landscape. Candidates will easily understand complex technical concepts and be able to explain them to our customers and prospects with compelling messages. This role will collaborate closely with product management, sales, and other marketing functions to bring our products to market and ensure their continued success.
Responsibilities
- Lead the strategy and execution for key initiatives such as Signifyd Spark, owning the program's growth and impact.
- Conduct market research and competitive analysis to amplify differentiation and inform our product vision.
- Create compelling product messaging and value propositions that resonate with ecommerce and fraud personas.
- Develop marketing collateral, including website content, sales enablement materials, and thought leadership pieces, tailored across our business's GTM segmentation.
- Collaborate with Product, Risk Intelligence, Data Science, and Solutions Engineering to build product stories suitable for both technical and non-technical audiences.
- Plan and execute product launches and feature releases in close collaboration with the associated product segment lead.
- Be a voice of the customer by analyzing product performance and user behavior, identifying areas for improvement and informing our Product Management team.
Requirements
- 5+ years of product marketing experience in relevant enterprise technology - ecommerce, checkout, payments, or risk focus is preferred
- BA/BS
- Demonstrated ability to execute cross-functionally with sales, marketing, and product organizations
- Proven track record in developing highly effective sales presentations and collateral
- Experience driving a product launch end-to-end
Benefits
- Discretionary Time Off Policy (Unlimited!)
- 401K Match
- Stock Options
- Annual Performance Bonus or Commissions
- Paid Parental Leave (12 weeks)
- On-Demand Therapy for all employees & their dependents
- Dedicated learning budget through Learnerbly
- Health Insurance
- Dental Insurance
- Vision Insurance
- Flexible Spending Account (FSA)
- Short Term and Long Term Disability Insurance
- Life Insurance
- Company Social Events
- Signifyd Swag
