About the position
Integral Ad Science (IAS) is a leading global media measurement and optimization platform that delivers the industry’s most actionable data to drive superior results for the world’s largest advertisers, publishers, and media platforms. IAS’s software provides comprehensive and enriched data that ensures ads are seen by real people in safe and suitable environments, while improving return on ad spend for advertisers and yield for publishers. Our mission is to be the global benchmark for trust and transparency in digital media quality. For more information, visit integralads.com. As part of the Product Management organization, the Product Marketing team plays a critical role in driving the adoption and success of IAS’s products in the market. This team sits at the intersection of product, sales, and marketing—ensuring that our product positioning is clear, compelling, and differentiated while driving go-to-market excellence on a global scale. In this role, you will own the Growth function for one of our key product lines, shaping how we bring products to market and drive adoption. You’ll serve as the voice of the customer, defining product positioning, crafting sales collateral, and developing strategies to accelerate product adoption. You will influence how IAS positions its products in the market and how we optimize for long-term growth. You'll also have direct visibility with C-level executives—advising leadership on product adoption trends, customer reception, and how our solutions are landing post-launch. This is a high-impact, revenue-driving role where you will collaborate closely with internal and external stakeholders to ensure our solutions resonate in the market and deliver tangible value to customers.
Responsibilities
- Craft and refine product value positioning to ensure it resonates with the market
- Develop customer-facing materials and training to effectively scale and communicate product value
- Act as the voice of the product in the market, clearly defining how it solves customer pain points and drives results
- Partner with Sales and Customer Success Managers in client meetings to build product interest and drive adoption
- Present our solutions confidently in client-facing meetings, conferences, and industry events, effectively conveying value propositions and product insights to external audiences
- Collaborate with Marketing to create effective campaigns and generate awareness through key channels
- Develop a deep understanding of the product vision and ensure alignment with customer activation strategies
- Generate in-depth customer insights to inform product positioning and influence roadmap
- Summarize and present VOC insights to Product and leadership to ensure product alignment with market needs
- Drive competitor intelligence gathering, identifying opportunities to differentiate and improve the product based on market gaps
- Enable product adoption by leading adoption review sessions for key products, identifying key Product and Commercial blockers, and working with cross functional partners to unlock adoption
Requirements
- 5+ years of product marketing experience in advertising technology/media
- Compelling storytelling with the ability to leverage and present data-driven insights effectively
- Strong technical/product acumen, able to translate complicated concepts and capabilities in a simple, clear, and concise manner
- Strong customer facing, presentation skills, with the ability to engage stakeholders and build product momentum
- Ability to inspire and lead commercial teams, setting an example for product knowledge and strategic thinking
- Strong analytical skills to interpret market insights, customer feedback, and competitive intelligence to influence strategy
- Recognized self-starter, who takes initiative, capable of flourishing in fast-paced and dynamic environment
- BA/BS degree required, MBA or advanced degree a plus
- Proven track record of successfully launching and driving adoption of SaaS-based B2B products on a global scale, with measurable success metrics in product adoption
- Highly driven with the ability to lead and optimize processes to ensure go-to-market excellence
Benefits
- Salary range for this position is $88,900 - $152,400. Actual pay may vary based on experience or geographic location.
