About the position
As the Senior Manager, Regional Field Marketing – AMERS, you’ll own the development and execution of marketing strategy across the USA, Canada, Mexico, and LATAM—driving new business growth, building brand visibility, and generating demand through targeted, field-led initiatives. This is a unique opportunity to build the AMERS regional marketing function from the ground up. You’ll work closely with the Market VP and AMERS Sales leaders while partnering across Australia HQ and global teams to localise and influence global programs for regional success. As the region grows, you’ll have the opportunity to hire and shape a regional marketing team, starting with a USA based hire and future plans to support other growth markets in the region. While this is a senior strategic role, it’s also fast-paced and hands-on. You’ll need to lead with vision and execute with impact—delivering campaigns, driving demand, and helping sales win in-market.
Responsibilities
- Develop and execute regional marketing strategies that drive demand/MQLs, enhance brand visibility, and support marketing and sales objectives, while adapting to market dynamics.
- Work with your team to tailor and localise marketing activity and campaigns while maintaining alignment with global strategies.
- Provide hands-on marketing support for USA, Mexico and the region while the team expands.
- Partner with HQ-based GTM teams, including Performance Marketing, PR, Partner/Enterprise Marketing, ABX, Customer Lifecycle to provide local input and help shape impactful local outcomes.
- In conjunction with the partner marketing and sales team, shape strategic and tactical partner marketing opportunities in the region, including building and managing relationships and structuring co-marketing agreements that drive mutual value.
- Play a key role in shaping our account-based marketing (ABM) strategy to better engage regional enterprise and group customers.
- Track, analyse, and forecast regional marketing performance, using data-driven insights to optimise strategies and improve ROI.
- Align sales and marketing efforts to ensure cohesive go-to-market execution.
- Mentor and develop your field marketing team, enhancing their strategic and executional capabilities.
- Foster a culture of collaboration and continuous improvement, ensuring the team is equipped for success.
- Share your deep market insights to influence local strategies while contributing to global planning and decision-making.
Requirements
- Extensive B2B marketing experience, with strong exposure to field marketing, demand generation, and regional strategy.
- Experience working across AMERS markets, especially the USA, Canada, Mexico and LATAM; understanding of local buyer behaviours and market nuances.
- Strong background in partnering with Sales to build regional campaigns that drive new business demand and convert pipeline.
- Experience in strategic and tactical partner marketing, including building and managing relationships and structuring co-marketing agreements that drive mutual value.
- Experience or familiarity with Account-Based Marketing (ABM) approaches, ideally targeting complex buying groups or enterprise segments.
- Experience mentoring and developing marketing talent, with the ability to scale and lead future expansion.
- Skilled in building trusted relationships with stakeholders at all levels and ability to collaborate across functions.
- Competence with marketing technology and data platforms, including Salesforce, Marketo, Tableau, and Google Analytics.
- Strong copywriting and value proposition messaging skills to ensure quality and brand consistency across field initiatives.
- Fluency in Spanish language skills are desirable.
Benefits
- Equity packages for you to be a part of the SiteMinder journey.
- Hybrid working model (in-office & from home).
- Mental health and well-being initiatives.
- Paid birthday, study and volunteering leave every year.
- Sponsored social clubs, team events, and celebrations.
- Employee Resource Groups (ERG) to help you connect and get involved.
- Investment in your personal growth offering training for your advancement.
