Senior Sales Executive | Lonely Planet

Red Ventures

4d•Remote

About The Position

Our Lonely Planet team is looking for a Senior Sales Executive responsible for generating advertising and custom production deals with clients and agencies to achieve Lonely Planet’s digital sales targets and objectives in the US market. The Senior Sales Executive is responsible for maintaining relationships and growing strategic business with key travel-endemic clients including but not limited to tourism boards and travel adjacent brands such as credit cards, airline, auto brands and hotels, in addition to proactive lead generation for new business. This role will own those conversations as well as strategic client pitches, proposal responses and conference attendance throughout the year. Sales executives are responsible for implementing Lonely Planet’s global sales strategy in order to align all parties for the purpose of building our business. The Senior Sales Executive will serve as the main point of contact for assigned accounts through all presale phases of the sales cycle, collaborating with Integrated Marketing, Account Management, Creative and Sales Ops departments where needed. This position has frequent and on-going client communication and plays a central role in helping generate revenue through digital, print, licensing and custom solutions. For the Lonely Planet website click here. Curious how Lonely Planet fits into Red Ventures? Click here.

Requirements

5+ years of experience in client/agency sales with a proven track record of success.
A strong network of direct client and agency relationships, particularly within US DMOs, travel, auto, and outdoor categories.
Demonstrated ability to open doors and convert relationships into meaningful revenue.
Experience selling multi-platform (web, print, social, experiential) and custom solutions with a particular emphasis on custom video.
Strong commercial acumen with a deep understanding of media KPIs, pricing, and profitability.
Exceptional presentation, negotiation, and communication skills.
Self-starter mentality with a competitive drive and ownership mindset but also able to work well with teams across creative services, editorial and audience development
Ability to thrive in an entrepreneurial and creative environment.
Passion for travel and a strong understanding of the Lonely Planet brand and its unique positioning in the marketplace.

Responsibilities

Implement a sales strategy that includes frequent client and agency outreach, organizing and leading meetings and pitches both online and in person to position Lonely Planet as a leading travel platform and unearth sales and custom production opportunities.
Management of designated client relationships throughout the RFP response process, which includes preparation, revision and ownership of digital/print media plan input within the order management system to be presented to agency and advertiser clients.
Partner with internal integrated marketing and creative teams for ideation, project creation and delivery to be presented to agency and advertiser clients with a strong understanding of their business and campaign goals.
Maintain accurate pipeline details within the CMS for accurate sales forecasting.
Qualify leads and discern real opportunities, identifying appropriate product mix for clients to ensure profitable and high performing campaigns are sold in.
Cross-media integration, understanding Lonely Planet’s key selling propositions and creative process for custom campaigns against all media types from digital to print and mobile.
Be considerate of the wider Lonely Planet business strategic objectives and look for solutions that will help further these goals and strengthen the partnership team’s vision.