Senior Search Strategy & Technical SEO Manager

Tipalti•Plano, TX

10h•Hybrid

About The Position

Tipalti is seeking a Senior Search Strategy & Technical SEO Manager to lead the technical and strategic foundation of organic growth across our global web presence. This role focuses on building the frameworks that enable Tipalti to perform across traditional search engines, AI Overviews, and emerging answer engines such as ChatGPT, Perplexity, and other generative search platforms. The Senior SEO Manager will translate business priorities, product positioning, and market demand signals into scalable search strategies that strengthen Tipalti’s authority across high-intent financial operations categories including accounts payable automation, global payments, procurement, and ERP integrations. This role focuses on technical SEO strategy, product and pillar page optimization, site architecture, Generative Engine Optimization (GEO), and off-site authority building to ensure Tipalti’s website and content ecosystem are structured for maximum discoverability and inbound pipeline impact. Working closely with WebOps, corporate marketing, CRO, and agency partners, this strategic individual contributor will guide how Tipalti’s site structure, content ecosystem, and authority signals evolve to perform across modern search ecosystems. Why join Tipalti? Tipalti is the AI-powered platform for finance automation, elevating how finance teams operate in the global economy. We empower our customers to scale faster and smarter by removing the complexities of doing global business and accelerating their finance operations efficiency. Our platform provides a comprehensive suite of finance automation solutions designed for mid-market businesses across accounts payable, global payouts, procurement, employee expenses, corporate cards, supplier management, tax compliance, and treasury. Tipalti partners with leading financial institutions such as Citi, Wells Fargo, J.P. Morgan, and Visa, enabling over 5,000 global companies to efficiently and securely pay millions of suppliers and payees across 200+ countries and territories, in 120 currencies. At Tipalti, we pride ourselves on our collaborative culture, the quality of our product and the capabilities of our people. Tipaltians are passionate about the work they do, and keen to get the job done. Tipalti oﬀers competitive benefits, a flexible workplace, career coaching, and an environment where diverse individuals can thrive and make an impact. Our culture ensures everyone checks their egos at the door and stands ready to reach for success together. Founded in Israel in 2010, Tipalti is a global business headquartered in the San Francisco Bay Area (Foster City) with offices in Tel Aviv, Plano, Toronto, Vancouver, London, Amsterdam, Tbilisi and Medellin.

Requirements

7+ years of experience in SEO, organic growth strategy, or web strategy, preferably within B2B SaaS or technology companies.
Strong expertise in technical SEO, site architecture, crawlability, indexing, and search infrastructure.
Experience developing and executing SEO strategies for product-led or B2B SaaS organizations, particularly across high-intent product and solution pages.
Deep understanding of search intent, content architecture, topical authority, and internal linking frameworks that drive scalable organic growth.
Proven ability to develop and influence SEO roadmaps and strategic initiatives aligned with broader marketing and demand generation goals.
Experience managing or influencing SEO program budgets, including agencies, platforms, and growth initiatives.
Experience working with WebOps, engineering, or development teams to guide implementation of technical SEO improvements across complex websites.
Strong familiarity with JavaScript-based websites and modern rendering frameworks, including how search engines crawl, render, and index JS-driven content.
Experience performing technical SEO audits, including analysis of crawl behavior, page performance, redirects, canonicalization, and structured data.
Strong knowledge of schema and structured data strategies that improve machine readability, entity recognition, and search visibility.
Familiarity with modern search ecosystems including AI Overviews, answer engines, and generative search platforms.
Experience using SEO and analytics platforms such as Google Analytics, Google Search Console, Looker Studio, Ahrefs, SEMrush, Screaming Frog, and Sitebulb.
Familiarity with AI visibility and discovery platforms such as Profound or similar tools used to track brand presence across AI-driven search ecosystems.
Experience building or working with AI agents, AI-assisted workflows, or automation frameworks that support SEO research, competitive analysis, or discovery monitoring.
Strong analytical mindset with the ability to translate search insights into site architecture improvements, pillar strategies, and scalable organic growth initiatives.
Proven ability to work cross-functionally across marketing, WebOps, product, and analytics teams to drive search performance improvements.

Responsibilities

Technical SEO & Site Architecture
Develop and maintain the technical SEO roadmap supporting Tipalti’s global organic growth strategy.
Identify opportunities to improve crawlability, indexing, internal linking frameworks, schema implementation, and site architecture.
Conduct technical SEO audits to improve site health, page performance, and search accessibility.
Partner with WebOps and engineering teams to guide implementation of technical SEO improvements.
Ensure site structure supports scalable search journeys across high-intent product and solution categories.
Product & Pillar Strategy
Lead organic search strategy for revenue-driving product and pillar pages across core Tipalti categories.
Translate keyword demand, paid search insights, and market signals into content hierarchy and pillar frameworks.
Identify opportunities to strengthen internal linking and topical authority across product and solution pages.
Partner with CRO teams to improve search-driven conversion pathways and user journeys.
Generative Engine Optimization (GEO) & AI Discovery
Develop strategies that improve Tipalti’s visibility across AI Overviews, answer engines, and generative search platforms.
Define frameworks for Generative Engine Optimization (GEO) across Tipalti’s web ecosystem.
Ensure site architecture and structured content support AI retrieval and machine-readable discovery.
Guide schema and structured data strategies that strengthen entity recognition and knowledge graph signals.
Monitor emerging AI search ecosystems and identify opportunities to strengthen Tipalti’s discoverability.
Authority Building & Off-Page SEO
Develop strategies to strengthen Tipalti’s domain authority and trusted citations across the financial operations ecosystem.
Identify opportunities to increase visibility across industry publications, SaaS directories, analyst reports, and trusted finance media.
Partner with PR, agencies, and marketing teams to operationalize authority-building initiatives.
Support backlink and citation strategies that strengthen both search rankings and AI discovery signals.
Cross-Channel Search Strategy
Align organic search strategies with paid search insights and high-value demand signals.
Partner with SEO content teams to ensure pillar and product pages are supported by optimized content ecosystems.
Collaborate with WebOps, CRO, and marketing teams to prioritize initiatives that improve organic growth performance.

Benefits

Hybrid working model that requires you to be in the Plano, TX office on Monday, Tuesday, and Thursday
Competitive salary and stock options
Matching 401K
Extended benefits, Employee Assistance Program, life insurance, AD&D, LTD
15 days of PTO
Subsidized lunch on office days
Fresh fruit, snacks & drinks in office
Phone/internet allowance
Regular company-wide social events
Multiple ERG groups celebrating our diversity and creating an inclusive culture