About the position
The Amazon XCM team (which stands for Cross-Channel and Cross-Category Marketing) is looking for a digitally native marketer with strong experience leading paid social media marketing for a major brand (agency or client-side). This person will be responsible for bringing to life breakthrough social campaigns, working with cross-functional partners across insights, media, brand planning, business partners, and creative, from briefing through in-market execution, measurement, and optimization. Our ideal candidate has a strong pulse on social media landscapes including digital video, GenAI and innovative content themes. They will work across various social media platforms, including Instagram, TikTok, YouTube and Snap, driving long-term strategy and creating engaging content that drives brand and business results. They are customer obsessed, data-driven, detail-oriented, and excited to work in a fast-paced environment. They are comfortable both independently leading content strategy and working in close partnership with internal and external team members with a lens toward innovation, scale and efficiency. Collaboration with internal teams, external stakeholders, and creative partners will be crucial to driving innovative and impactful campaigns. The ideal candidate will have deep industry knowledge and the analytical expertise to plan for and measure success on all social campaigns. They will work autonomously, make smart decisions and be seen as an expert in their field. They will demonstrate experience in managing complex cross-functional projects with diverse stakeholders, and juggling multiple competing priorities. They will be comfortable picking up new technologies and sharing their knowledge and learning with team members. They will be comfortable experimenting and owning a roadmap that is flexible, adapting to meet the needs of our customers, businesses, stakeholders and partner teams. They will operate in a role of considerable scope and complexity and will have significant impact on our customer experience as well as Amazon’s brand and retail goals.
Responsibilities
- Lead strategy and content production for brand and retail social campaigns across Meta, TikTok, Snap and YouTube.
- Develop creative briefs that inspire breakthrough ideas that our creative teams help bring to life across key SMAs.
- Project manage social content production campaigns including managing external agencies, partners and cross-functional teams.
- Own social marketing metrics, goals, and KPIs to measure and track business result to the leadership team and broader organization.
- Strategically support business and contract negotiations.
- Collaborate cross-functionally with partners across North American Stores, Creator Growth, PR, creative, media and analytics teams to scale brand campaigns.
- Research and identify innovative opportunities within new and existing social platforms, production models and formats to drive efficiencies in reaching existing and new customers.
- Stay continuously informed about audience trends, infusing the brand social space with innovative ideas and content.
Requirements
- 8+ years of professional non-internship marketing experience.
- Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables).
- Experience building, executing and scaling cross-functional marketing programs.
- Experience communicating results to senior leadership.
- Experience using data and metrics to measure impact and determine improvements.
- Experience in marketing or marketing research.
- Experience developing paid media strategies for major brands, in-house or on agency side.
Nice-to-haves
- Experience creating and executing integrated marketing lead generation campaigns using tactics that include live or virtual events, webinars, email, lead nurture programs, and CRM/sales insights.
Benefits
- Medical, financial, and/or other benefits.
- Equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package.
