About the position
Balanced Body is the global leader in Pilates equipment and education, known for its innovation, eco-conscious values, and commitment to transforming lives through movement. Founded in 1976, Balanced Body is family-owned and we make our equipment in our Sacramento headquarters. We are a passionate team that blends creativity, wellness, and purpose. We are seeking a Senior Social Media Strategist to lead and evolve Balanced Body's social media presence. This strategic role requires a sharp brand mind, a deep understanding of digital trends, and a proactive leadership style. You will be responsible for designing and executing high-impact social media strategies that build brand affinity, drive engagement, and support broader marketing and business objectives. You will serve as a thought partner to the marketing leadership team and a cross-functional collaborator with internal and external stakeholders. Your insights and creativity will shape how we show up in the digital space - today and in the future.
Responsibilities
- Own and evolve Balanced Body's cross-platform social media strategy, aligning it with brand objectives, product launches, and growth targets.
- Lead audience analysis, competitive audits, and platform performance reviews to inform strategy and content direction.
- Develop and curate high-performing, on-brand content (video, photo, copy, UGC, graphics) across current and emerging platforms including Instagram, Facebook, LinkedIn, and future channels like TikTok, YouTube, Pinterest, and X.
- Oversee day-to-day publishing and community management, ensuring an engaging and authentic brand voice.
- Design and manage a strategic content calendar in partnership with internal stakeholders, aligning social media with product cycles, events, and campaigns.
- Lead influencer and creator collaboration strategy, identifying high-impact partnerships to extend brand reach and trust.
- Define KPIs, track performance across platforms using tools like Sprout Social and Google Analytics, and provide actionable insights through monthly reporting and presentations to leadership.
- Plan and manage paid social campaigns from strategy through execution and optimization.
- Stay ahead of trends and emerging technologies, evaluating new platforms and tools for potential brand use.
- Mentor or manage junior team members and freelancers as the social team scales.
- Manage direct agency partners activity.
Requirements
- 6+ years of progressive experience in social media, including senior-level ownership of strategy, execution, and reporting.
- Bachelor's degree in Marketing, Communications, or a related field.
- Proven success developing and scaling brand social strategy across multiple channels.
- Experience managing social media advertising campaigns and influencer partnerships.
- Expertise with tools including Sprout Social, Google Analytics, Meta Ads Manager, Canva, Adobe Suite and video editing platforms.
- Exceptional copywriting, storytelling, and content planning skills.
- Strong project management skills and cross-functional collaboration experience; Familiarity with Wrike or other project management tools like Asana or Basecamp.
- Data-Driven mindset with the ability to translate insights into actionable strategy.
- Self-starter with strong strategic thinking, leadership, and creative problem-solving skills.
Nice-to-haves
- Experience in wellness, fitness, or Pilates industry.
Benefits
- Medical, Dental & Vision
- Life and Long-Term Disability Insurance - Employer Paid!
- 401k Plan + Match!
- Paid time off and holidays
