Senior Social Media Editor

Dotdash Meredith•New York, NY

1d•$80,000 - $95,000•Hybrid

About The Position

About The Position | Major goals and objectives and location requirements The Senior Social Media Editor will join a new team within the Transaction department at People Inc. and will be responsible for the launch, creation, execution, and strategy of all social media content to market and build an audience for a new product. This role requires someone who is passionate about social media content, social media marketing, and shopping. They will craft content and guide the strategy to acquire and engage followers, and turn them into loyal users. This role will report to the Head of Marketing. Your day-to-day: Develop and own the social content strategy across Instagram, TikTok, Facebook, and emerging platforms Own and maintain the daily and monthly content calendar, aligning social storytelling with broader marketing priorities Oversee content creation, publishing, and optimization across all social channels, ensuring consistency in voice, quality, and performance Partner with leadership and cross-functional teams to brief, develop, and execute social content and strategies Identify growth opportunities through platform insights, cultural trends, and performance data Analyze channel and campaign results, delivering weekly reports with actionable recommendations Conceive, pitch, and star in original content and recurring franchises for social channels Manage at least one direct report, providing clear direction, feedback, and development support Drive audience growth, engagement, and brand visibility across all social platforms Contribute to content creation by pitching, writing scripts for, filming, and editing short-form video along with writing captions and copy when needed This position is hybrid in-office. About The Positions Contributions: Weight % Accountabilities, Actions and Expected Measurable Results 40% Social media content creation: Pitching, writing, shooting, scheduling, and executing all steps to create assets and content 40% Strategic research and data analysis to stay up to date on platform trends, report content performance, and share actionable insights 10% Managing and planning the social content calendar 10% Managing and coaching a direct report

Requirements

Bachelor’s degree in a related field or equivalent training and/or experience.
A social media expert with 5+ years of experience in social media marketing or a related field
Experienced in managing at least one direct report
Well versed in social algorithms, trends, and best practices
Strategic and able to translate brand goals into engaging social content
A strong analytical thinker with the ability to turn performance data into growth strategies
Flexible and adaptive to changing priorities; able to organize, multi-task, and prioritize workload to meet deadlines
A proactive, highly collaborative self-starter that’s comfortable partnering across teams and levels
Comfortable operating in a fast-moving, startup-style environment with shifting priorities

Responsibilities

Develop and own the social content strategy across Instagram, TikTok, Facebook, and emerging platforms
Own and maintain the daily and monthly content calendar, aligning social storytelling with broader marketing priorities
Oversee content creation, publishing, and optimization across all social channels, ensuring consistency in voice, quality, and performance
Partner with leadership and cross-functional teams to brief, develop, and execute social content and strategies
Identify growth opportunities through platform insights, cultural trends, and performance data
Analyze channel and campaign results, delivering weekly reports with actionable recommendations
Conceive, pitch, and star in original content and recurring franchises for social channels
Manage at least one direct report, providing clear direction, feedback, and development support
Drive audience growth, engagement, and brand visibility across all social platforms
Contribute to content creation by pitching, writing scripts for, filming, and editing short-form video along with writing captions and copy when needed
Pitching, writing, shooting, scheduling, and executing all steps to create assets and content
Strategic research and data analysis to stay up to date on platform trends, report content performance, and share actionable insights
Managing and planning the social content calendar
Managing and coaching a direct report