Senior Strategist, TV, Video, Audio & Display (TVAD)

Tinuiti

23d • $100,000 - $120,000 • Remote

About The Position

As a Senior Strategist, TV, Video, Audio & Display (TVAD), you will lead full‑funnel TV, video, audio, and display strategy and day‑to‑day performance to unlock growth—new customers, revenue, and LTV—while keeping efficiency on track. You’ll translate complex signals (audience/data, inventory quality, frequency/overlap, attention/viewability, verification/IVT) into clear decisions, run smart innovations, and scale what works. You’ll rely heavily on Bliss Point (Forecasting, Always‑On Incrementality, Brand/Creative/Customer Insights) to focus investment, and you’ll connect TVAD to Search, Social, Commerce/Retail Media, CRM, and Creative in your Pod to drive integrated business impact. You’ll also mentor P3/P4 teammates, handle novel/complex issues with autonomy, and present executive‑ready narratives that build trust and drive decisions.

Requirements

• Experience: 7+ years managing TV/video/audio/display at scale (CTV/OTT, online video, digital audio/podcasts, programmatic display) with end‑to-end ownership; or 5–7 years in analytical roles (finance/consulting) with strong media analytics exposure.
• Technical: Hands‑on with DSPs/ad platforms and ad‑server workflows (trafficking, tags/pixels, creative rotations), verification/IVT/viewability, audience/data usage, and frequency/overlap management.
• Measurement: Incrementality/lift and powered A/Bs or time‑series. Forecasting. Ability to connect media to revenue, CAC, LTV, incremental reach/attention.
• Client communication: Executive‑ready storytelling and expectation setting; effective partner to Econometrics, Media Investment, Creative, Client Leadership, and other channel leads. Confident leading client meetings.
• Education/certifications: BA/BS required

Nice To Haves

• YouTube experience a plus.
• SQL familiarity a plus.
• MBA a plus; platform or verification certifications a plus.

Responsibilities

• Client‑Centric Turn executive business goals into a growth‑focused TVAD plan (CTV/OTT, online video, digital audio/podcasts, linear, programmatic display), with clear options, trade‑offs, and decision thresholds.
• Lead senior‑stakeholder communications (updates/QBRs/steercos). Set expectations, secure alignment, and manage escalations with transparency.
• The Tinuiti Way Connect the dots across channels: explain how TVAD complements Search, Social, Commerce/Retail Media, CRM, TV/Audio, and Creative
• Propose simple, integrated plans and a measurement approach to prove combined lift Codify reusable playbooks.
• Product‑Led Orchestrate optimization at scale (goal strategies, pacing, frequency/overlap control, quality filters/brand safety/verification) across partners/DSPs; pilot safely, measure, and scale.
• Apply Bliss Point insights (Forecasting, Incrementality, Brand/Creative/Customer) to guide budgets and innovations (audience/data, inventory quality, formats/creative attributes).
• Provide structured feedback to Product/Econometrics.
• Data & Measurement‑Driven Design valid, high‑impact tests suited to TVAD (geo/lift or holdout preferred; otherwise powered A/B or time‑series).
• Define success thresholds/tolerance bands up front; maintain a steady read cadence; forecast expected impact and risk.
• Explain and advocate for Tinuiti's measurement and attribution framework to both internal and external senior and executive stakeholders.
• Help keep data/ops healthy.
• Owner Mindset Own the business like it’s yours: Make and stand behind decisions that maximize client outcomes (growth, margin, LTV) within agreed guardrails.
• Surface trade‑offs with clear thresholds/tolerances, and keep a simple decision log tied to Rocks/KPIs.
• Financial stewardship with partners: Forecast impact, track plan vs. actuals, and course‑correct fast with Client Lead/Finance/Channel Leadership.
• Protect margin/utilization by prioritizing high‑value work and cutting busywork.
• Love Growth: Spot and de‑risk bigger opportunities (e.g., higher‑quality CTV inventory, new audience/data partners, refreshed creative lengths/formats) with small, safe pilots and clear thresholds, then scale and document the playbook.
• Hate Waste: Remove recurring waste at the root (e.g., unmanaged frequency, viewability/IVT issues, overlapping buys, tagging gaps).
• Set simple standards that prevent backslide and shorten time‑to‑resolution.
• Ways of working and values Greatness attracts Greatness: Keep improving your craft; embrace new tools and AI.
• Clients grow, we grow: Focus on outcomes, evidence, and simple explanations.
• Culture of ownership: Move fast, cut waste, and truly own results end‑to-end.

Benefits

• Unlimited PTO: At Tinuiti, we believe you deserve time to rest, recharge, and enjoy life unplugged. When you prioritize time for yourself, you're able to bring your best self to work. That’s why we offer unlimited paid time off, a fully remote environment, and flexibility to take the time you need, when you need it. On top of that, we provide 20 paid holidays, including multiple long weekends, to ensure you have dedicated time to step away and disconnect. We're proud to offer above-industry standard work-life balance, consistently rated as one of the most loved benefits by Tinuitians year after year.
• Healthcare: Medical, Dental, Vision, Life & Disability, Flex Spending Accounts
• Retirement: Match up to 4% of your contributions at 100% with immediate vesting
• Perks and Wellness: Fringe, Forma, Unlimited Telemedicine and Teletherapy available at no cost, Thankful giving, Equity
• Parental Leave: Birthing parents receive 16 weeks of leave with 100% pay (partners 12 weeks) after the birth or adoption of a child.
• Learning and Development: On-demand learning (powered by LinkedIn Learning), mentorship program, leadership and management development programs and resources

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 1,001-5,000 employees