Senior Technical Marketing Manager – Advanced Packaging

Applied Materials•Austin, TX

1d•$158,000 - $217,500

About The Position

We’re seeking a seasoned Technical Marketing Manager recognized as a subject-matter expert in Advanced Packaging. This role is responsible for defining product value propositions, building competitive positioning, driving customer adoption, and enabling sales teams for advanced semiconductor packaging solutions

Requirements

MS or PhD in Engineering, Physics, Materials Science, or related discipline.
10+ years in semiconductor manufacturing or packaging; direct exposure to BEOL/FEOL processes.
Demonstrated expertise in Advanced Packaging ecosystems and customer workflows.
Strong analytical and communication skills; adept at executive storytelling and data-driven decisions.
Experience leading cross-functional projects to milestones in a matrix environment.

Nice To Haves

Hands-on inspection/metrology background.
Experience with pricing strategy, product launches, and field enablement.
Familiarity with reliability, yield, and metrology/inspection data as it relates to packaging performance.
Strategic, enterprise-level thinker with a solutions-first mindset.
Customer-centric, persuasive communicator who can simplify complex tech.
Comfortable operating autonomously and influencing without authority.
Thrives in fast-paced, high-ambiguity environments.

Responsibilities

Develop and articulate clear value propositions for advanced packaging process control solution
Own creation of technical marketing assets: product briefs, solution whitepapers, competitive analyses, benchmark data summaries, presentations, and webinars.
Translate complex engineering concepts into clear messaging for varied audiences
Conduct market sizing, segmentation, and trend analysis for advanced packaging ecosystems
Track competitive landscape and emerging technologies; provide insights to executives and product teams
Develop application use case for roadmap decisions and prioritization
Lead competitor H2H, drive new product evaluation and adoption
Partner with product marketing and engineering to shape product strategy based on competitive and customer insights.
Collaborate with corporate marketing on campaigns, messaging, and product launches.
Coordinate with operations and manufacturing for product readiness and customer alignment.