Senior UX/UI Designer, Conversational AI

Geico Insurance-posted 7 days ago
$104,550 - $172,200/Yr
Full-time • Mid Level
Hybrid • Fredericksburg, VA
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GEICO is seeking a passionate and forward-thinking Sr. Conversational Designer with expertise in Generative AI, prompt engineering, and LLM-based systems. This role will shape the future of customer interactions across conversational platforms, designing experiences that are intuitive, scalable, and powered by cutting-edge AI technologies. You'll collaborate with product managers, engineers, and fellow designers from concept to execution, ensuring our conversational experiences are natural, effective, and aligned with customer needs. This position is a hybrid role that requires to be on-site 3 days a week at one of the following locations: Chevy Chase, MD; Chicago, IL; Palo Alto, CA; Fredericksburg, VA; Seattle, WA; Manhattan, NYC. Exceptional remote candidates will be considered.

  • Design and optimize conversational flows, wireframes, and mockups across chatbots, IVR, voice assistants, and LLM-powered interfaces.
  • Create effective prompts and interaction strategies for Generative AI systems.
  • Collaborate with engineering, product, and business teams to deliver intuitive, AI-enhanced customer experiences.
  • Apply human-centered research methodologies to advocate for customer needs and behaviors.
  • Analyze existing conversation paths to identify opportunities for improvement and AI-driven expansion.
  • Develop and maintain design guidelines and best practices for conversational and generative interfaces.
  • Partner with technical teams to integrate NLP, TTS/STT, machine learning, and LLM capabilities into cross-channel experiences.
  • Scope design requests, estimate effort, and adapt quickly to changing priorities in a fast-paced team environment.
  • 5+ years of experience in conversational design, including voice and chat interfaces.
  • Proven application of NLP and conversation design principles in customer-facing experiences.
  • Strong analytical skills in evaluating conversational flows and user feedback.
  • Hands-on experience with prompt engineering, LLMs, and RAG systems.
  • Familiarity with Generative AI platforms and their integration into customer journeys.
  • Experience designing for cross-channel experiences (chat, voice, mobile, web).
  • Proficiency with tools such as Figma, Voiceflow, Amazon Lex, and other conversational platforms.
  • Effective communication and storytelling skills to convey design rationale and user impact.
  • Understanding of content strategy, design systems, and UX research methodologies.
  • Comprehensive Total Rewards program that offers personalized coverage tailor-made for you and your family's overall well-being.
  • Financial benefits including market-competitive compensation; a 401K savings plan vested from day one that offers a 6% match; performance and recognition-based incentives; and tuition assistance.
  • Access to additional benefits like mental healthcare as well as fertility and adoption assistance.
  • Supports flexibility- We provide workplace flexibility as well as our GEICO Flex program, which offers the ability to work from anywhere in the US for up to four weeks per year.
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