The Leadership Development Senior Variable Trainer is responsible for facilitating, reinforcing, and continuously improving Sales Manager development curriculum across Asbury. This role serves as a key execution partner to the Senior Variable Operations Program Manager and is accountable for delivering high-impact learning experiences that improve sales leadership effectiveness, performance consistency, and guest experience outcomes. The Senior Sales Trainer works closely with the sales leaders in the field to translate strategy into practice by coaching Sales Managers on sales process execution, leadership behaviors, performance management, and team development. Duties/Responsibilities Facilitate Sales Manager development curriculum in both in-person and virtual environments Deliver training focused on: Sales leadership fundamentals and expectations Sales process execution and consistency Coaching, accountability, and performance management Lead management, closing strategies, and desk effectiveness Guest-centric selling behaviors aligned with company values Adapt facilitation style to meet the needs of adult learners while maintaining curriculum integrity Partner with Sales Managers to reinforce learning through observation, coaching, and feedback Support leaders in applying training concepts to real-world dealership environments Model effective coaching behaviors and provide practical tools for ongoing development Work closely with Senior Variable Operations Program Manager to align delivery with program objectives and business priorities Provide feedback on curriculum effectiveness and opportunities for continuous improvement Support pilot programs, new curriculum launches, and refinements based on field feedback Support assessment of participation engagement, skill adoption, and performance improvement Assist in collecting and analyzing qualitative and quantitative feedback related to training impact Reinforce accountability expectations tied to sales performance metrics (volume, gross, close rate, CSI, etc.) Champion company values and guest-centric behaviors in all training and coaching interactions Reinforce ethical selling practices and compliance standards Serve as a role model for professional leadership behaviors
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Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed