Senior Vice President, Communications & Marketing

Applecart•New York City, NY

6d•$250,000 - $600,000•Hybrid

About The Position

Applecart has successfully created the category of Decision Maker Marketing and is changing the way that C-level leaders think about reaching and influencing their organizations’ most important stakeholders. We believe that we have the opportunity to cement Applecart as the convening force for C-suite executives to learn about how to manage the risks and opportunities that come from the modern information environment. You will be responsible for building and leading our communications and marketing functions, with a primary focus on the department’s production of high-quality content, thought leadership, and events programs for C-suite audiences. Additionally, this role will own public relations, demand generation, and brand marketing.

Requirements

Significant leadership experience - you have built and led internal teams, overseen external resources, and owned and allocated a significant budget
You have a strong understanding of, and taste for, the content, thought leadership, messaging, and events that will resonate with C-level audiences, with a focus on Chief Communications Officers, Chief Corporate Affairs Officers, Chief Executive Officers
You have excellent written and verbal communication skills, and you are able to identify, recruit, and lead great writers capable of producing excellent written content
You are a creative strategist who consistently comes up with new ways to grab the attention of and influence C-level audiences
You are a self-starter who thrives in a fast-paced work environment
You possess a bias for action; you identify opportunities for improvement and take the initiative to drive necessary change

Responsibilities

Concept and orchestrate our overall marketing and communications strategy
Oversee the consistent production of remarkable thought leadership and content that deeply resonates with our C-level audience and positions Applecart as the unquestioned, must-follow resource for current and aspiring C-suite executives
Overseeing and working with our Director of Events, craft and execute an events strategy that establishes Applecart as a critical forum for C-suite leaders to meet each other, exchange ideas, learn how to elevate themselves and their roles within their organizations, and enjoy time together
Work closely with company leadership to define Applecart’s story and message and find the best ways to reach Applecart’s target audience (including using Applecart’s product to do so)