Senior Vice President, Marketing

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4h•$240,000 - $285,000•Remote

About The Position

As a member of the Leadership Team, the SVP of Marketing will shape company strategy and lead a fully integrated Marketing & Communications organization. Reporting to the President (and partnering closely with the CEO and CRO), this leader will own the end-to-end marketing engine that drives predictable growth—pipeline creation, product and category positioning, and customer lifecycle programs that improve adoption, retention, and expansion. The Opportunity Scale a mission-driven marketing function at a $100M ARR health technology SaaS company at a pivotal growth stage. Build a more predictable pipeline engine (efficiency, conversion, and forecasting rigor). Strengthen category narrative and trust in a complex healthcare buying environment. Deepen lifecycle marketing to improve adoption and retention and expand customer advocacy.

Requirements

10+years of B2B SaaS marketing experience, including 5+ years in senior leadership roles.
Senior marketing leader with experience scaling B2B SaaS in a similar stage environment (e.g., ~$100–$500M ARR).
Proven track record building predictable pipeline and partnering tightly with Sales and RevOps.
Strong positioning and product marketing instincts—can simplify complexity into compelling value.
Comfortable operating in healthcare’s trust-heavy, multi-stakeholder buying context.
Experienced people leader who builds durable teams and scalable systems.

Responsibilities

Marketing strategy and operating system
Define and lead the marketing strategy aligned to company growth goals (pipeline, ARR, retention/NRR).
Own marketing planning, budgeting, scorecards, and executive reporting.
Establish operating rhythms with Sales, Product, and Customer Success (SLAs, pipeline reviews, launch readiness).
Demand generation & pipeline acceleration
Build and optimize multi-channel demand programs (ABM, performance, field/events, partners, content).
Partner with Revenue Operations to improve lead flow, scoring, routing, and attribution.
Own marketing-sourced pipeline targets and ROI.
Positioning, brand, and communications
Define a compelling, differentiated narrative that builds trust and credibility in the market.
Develop and lead an integrated messaging strategy across web, content, campaigns, sales assets, and executive communications.
Lead PR/comms strategy, thought leadership, and analyst relations.
Lead a structured internal communications strategy that drives alignment, transparency, and engagement across cross-functional teams, reinforcing company vision and strategic priorities in partnership with executive leadership.
Product marketing & go-to-market readiness
Own buyer personas, positioning, packaging/offer strategy (in partnership with Product/Revenue leaders), and launch orchestration.
Translate product capabilities into clear value propositions and enablement for Sales and CS.
Establish competitive intelligence and messaging discipline across segments.
Customer marketing & lifecycle
Build lifecycle programs that improve onboarding, product adoption, renewal readiness, and advocacy.
Partner with Customer Success on retention drivers and churn reduction initiatives.
Scale customer proof: case studies, references, CABs, community, referrals.
Team leadership & talent development
Lead, coach, and develop a high-performing team and leadership bench.
Build the right org design across demand gen, product marketing, lifecycle/customer marketing, comms/content, and marketing ops.
Set, communicate, and reinforce clear priorities to drive focus, alignment, and disciplined execution across all marketing functions.

Benefits

Medical, Dental, and Vision
We offer insurance to team members and eligible partners and dependents, including unlimited virtual mental health and acute medical visits.
Wellness
Mental health benefits, such as the Employee Assistance Program (EAP) and wellness platform subscription, are available to all team members.
Flexible Time Off
Take what you need, including volunteer days and mental health days. We also offer 14 paid, company-wide holidays.
Paid Parental Leave
Adoptive parents are included.
Employee Resource Groups
Join our ERGs to connect and engage with colleagues, like Military Veterans
Spending Accounts
We offer tax-advantaged health savings accounts (HSAs), flexible spending accounts (FSAs), and commuter benefits.
401(k) + Employer Match
Enjoy matching, immediate vesting and financial wellness resources
Additional Benefits
Life and AD&D - a company paid benefit, with the option to purchase additional coverage for yourself and your dependents
Disability Coverage
Accident Insurance
Pet Insurance
As part of this work at home job, we will provide you with all the necessary equipment to perform your duties, including a computer, mouse, keyboard as well as other items on our approved list of WFH supplies.