Senior Visual Designer, Brand Marketing

Dow Jones•New York, NY

About The Position

Dow Jones and The Wall Street Journal are seeking a dynamic, highly skilled, and collaborative Senior Visual Designer to join the Brand Marketing team. This role focuses on designing and executing visual identities, websites, and digital assets for our events brands. Reporting to the Events Design Lead, this role balances brand guardianship with design flexibility, ensuring visual identities remain consistent while evolving across seasonal and cyclical events marketing. The ideal candidate has deep brand design experience, with expertise in visual design and UI/website design, and demonstrated excellence in typography and digital type hierarchy. Experience in event branding or design for event marketing is a plus. The Senior Visual Designer will work collaboratively with Brand, Marketing, UX, and Development teams to deliver visually compelling, high-quality work that reinforces brand integrity across customer journeys and digital platforms. This position is focused on digital and brand design for events marketing; it is not a design role for physical or on-site environments.

Requirements

5–7 years of experience in brand design and visual design, with proven ability to create and refine visual identities.
Experience designing websites and digital platforms; working knowledge of CMS tools, including WordPress, required.
Exceptional eye for typography, type hierarchy, layout, and overall design quality.
Strong understanding of UI design, UX foundations, and digital design best practices.
Proven track record of working in very close collaboration with UX teams, dev teams, engineering and UX program managers.
Expertise in Figma and Adobe Creative Suite (Photoshop, Illustrator, InDesign; After Effects a plus).
Collaborative, design-forward, and able to champion brand while adapting solutions.
Ability to manage multiple projects and priorities within cyclical and seasonal events marketing.
Familiarity with design systems and the ability to apply them consistently across digital touchpoints.

Nice To Haves

Experience in event branding or marketing is a plus.

Responsibilities

Branding & Visual Identity Create new visual identities and extend or refine existing identities across event marketing initiatives and websites.
Ensure brand consistency, quality, and fidelity while adapting visual expression for seasonal and cyclical events marketing.
Apply expert knowledge of typography, type hierarchy, color, and composition across visual and digital experiences.
Website & Digital Design Design and refine websites and digital platforms for events, implementing and expanding events visual identities, and applying UI best practices and UX foundations.
Produce high-fidelity, dev-ready Figma files that reflect our brand standards and visual identities.
Work closely with development teams to ensure design intent is accurately translated into functional digital experiences.
Demonstrate a working knowledge of CMS tools, including WordPress, to support the production of scalable, maintainable web experiences.
Apply responsive design, accessibility, and usability standards to all digital assets.
Collaboration & Execution Act as a brand advocate, supporting decision-making that aligns with strategic goals and brand guidelines.
Partner with Events Marketing, UX, and Dev/Eng teams to plan, execute, and iterate design solutions.
Participate in design reviews, feedback cycles, and brainstorming sessions to ensure high-quality output.
Event Marketing Awareness & Trends Understand the cyclical nature of events marketing, including phases of campaign planning, promotion, and post-event activities.
Flex brand identities to reflect seasonal changes and event-specific needs while maintaining foundational brand principles.
Stay current on event marketing trends, competitor activity, and industry best practices, and share insights to inspire innovation and elevate the team’s work.
Develop, evolve, and implement visual identities for events, designing both foundational elements and flexible adaptations.
Design and iterate websites and digital touchpoints that align with UX principles and CMS requirements.
Champion brand consistency and elevate visual design standards across events projects.
Ensure all outputs are on-brand, visually compelling, and optimized for audience engagement.
Use advanced Figma functionality for theming tokens, components.
Collaborate with cross-functional teams, including Events Marketing, UX, and Development, to deliver high-quality design on time.
Maintain awareness of industry trends in branding, web design, typography, and events marketing to inspire innovation.