Senior Web Strategist

Demandbase

10d

About The Position

The Sr. Web Strategist is a hands-on operator responsible for executing and optimizing Demandbase’s web strategy in support of growth, conversion, and AI-forward storytelling. Reporting to the Director of Web Strategy, this role partners closely on strategy while owning day-to-day execution, experimentation, journey optimization, and measurable performance outcomes.
This role is ideal for a person who is AI-curious, data-driven, and comfortable operating in fast-moving environments. The Web Strategist will serve as a trusted owner of the website experience and play a critical role in maintaining momentum and operational continuity while the Director is on maternity leave.

Requirements

• 4–6+ years of experience in web strategy, digital marketing, or growth optimization
• Experience running experiments and analyzing performance data
• Familiarity with AI-powered marketing tools and modern web platforms
• Strong project management and cross-functional collaboration skills
• Comfortable owning execution and making recommendations with guidance

Responsibilities

• Execute Demandbase’s web strategy across priority pages, journeys, and experiences
• Partner with Brand, Product, Content, and Demand teams to implement messaging, UX, and experience updates
• Ensure the website accurately reflects Demandbase’s evolving AI capabilities and value proposition
• Manage performance of the website, ensuring it is optimized to influence and accelerate pipeline growth
• Monitor funnel performance across key entry points, high-intent pages, and conversion paths
• Proactively identify performance gaps and implement optimizations to improve pipeline contribution
• Ensure major web initiatives are grounded in measurable outcomes and aligned to business goals
• Map and document key customer journeys across priority personas and buying groups
• Analyze how different audiences navigate the digital experience across demandbase.com and related properties
• Identify friction points, drop-offs, and misalignments in messaging or UX
• Use journey insights to inform experimentation, personalization, and content prioritization
• Build out CRO foundations that set us up to scale in the quarters to come
• Plan, launch, and manage experiments across UX, content, personalization, and conversion paths
• Use AI-enabled tools and analytics to generate insights and improve testing velocity
• Translate experiment results into clear recommendations and incremental gains
• Ensure significant experience changes are informed by testing and validated through data
• Manage timelines, priorities, and cross-functional dependencies for web initiatives
• Serve as a reliable day-to-day owner of the website while the Director is on maternity leave
• Bring structure and follow-through to ensure work is delivered on time and at high quality
• Own the customer journey and optimization of that digital journey across our marketing domains.
• Identify and implement opportunities to improve efficiency and performance across the website through expanded use of AI and Demandbase products

Benefits

• Our benefits include options for up to 100% paid Medical and Vision premiums for employees, a flexible PTO policy, paid holidays, and access to mental health and wellness resources. We also provide a 401(k) with pre-tax, after tax, and roth options, as well as short-term/long-term disability, life insurance, and other great benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed