SEO Analyst, iLawyer Marketing

About the position

iLawyerMarketing, an EverService company, is the premiere digital marketing agency for law firms in the U.S. We specialize in helping our clients generate more leads and signed cases through smarter SEO, better paid search campaigns and by creating websites that focus on maximizing conversion rates. We are currently looking for an SEO Analyst who is passionate, innovative, and motivated to make a difference. If you are looking to step into the world of digital marketing or are a recent grad this position could be for you.

Responsibilities

• Collaborate with the SEO team to strategize and implement innovative approaches aimed at enhancing online visibility and driving organic traffic
• Conceptualize and develop comprehensive content marketing strategies, leveraging insights and trends to captivate target audiences and foster brand growth
• Employ a meticulous approach to link development, adhering to 100% white-hat techniques
• Execute targeted outreach initiatives to secure valuable link placements
• Conduct thorough analysis of link profiles to identify opportunities for optimization and refinement, ensuring alignment with overarching SEO objectives and best practices
• Conduct competitor analysis to glean actionable insights, identify industry trends, and inform strategic decision-making
• Assess website performance through comprehensive site audits, identifying areas for improvement and implementing tailored solutions
• Leverage Google Analytics data to extract actionable insights, track key performance metrics, and derive actionable recommendations to drive continuous improvement and ROI
• Monitor and analyze rankings in Google SERPs, leveraging insights to refine SEO strategies, optimize content, and maximize organic visibility and traffic
• Conduct extensive keyword research to identify lucrative opportunities, optimize content, and drive targeted organic traffic to client websites
• Implement on-page SEO best practices to optimize website structure, content, and metadata, ensuring maximum visibility and relevance for target keywords and topics
• Deploy tactics to incrementally increase traffic numbers to client websites
• Actively contribute to weekly brainstorm sessions, fostering a collaborative environment to exchange ideas and share insights

Requirements

• 1+ years of hands-on experience in SEO, preferably within a small to mid-sized legal marketing agency
• Strong foundation in optimizing digital properties for enhanced visibility and engagement across search engines
• Exceptional organizational abilities coupled with adept multitasking skills
• Proficient in Microsoft Office, specifically Excel
• Proficient in leveraging Google Analytics to extract actionable insights and interpret data trends
• Advanced skills in high-quality link building, adeptly cultivating authoritative backlinks through strategic outreach and relationship-building efforts
• Demonstrated mastery in backlink analysis
• Experience with local and video optimization preferred
• PR experience preferred

Benefits

• Medical, Dental, & Vision Insurance
• Company 401(k) Matching
• Monthly Phone & Data Stipend
• Paid Vacation & Sick Time Off