SEO & Copywriting Specialist

INHABIT IQ•Knoxville, TN

1d•Hybrid

About The Position

We are looking for a creative and forward-thinking SEO content expert to join our growing team as an SEO/Copywriting Specialist across the Inhabit ecosystem of brands. This position requires a solid set of copywriting and editing skills to create content that supports SEO strategies. The role also requires a basic understanding of search engine optimization best practices and strategies, the ability to implement these strategies, and explain them to clients, especially for SEO content. The Bluetent Digital Marketing Team, along with other Inhabit brands, provides vacation rental clients with SEO, SEM, social media, content, and comprehensive digital strategies that are aimed at driving qualified traffic, enhancing the user experience, and increasing conversions. The SEO/Copywriting Specialist plays a key role in crafting search engine optimization content strategies for our clients in the vacation rental industry. This role requires exceptional critical thinking and communication skills, as well as a strong competency in SEO-optimized writing. The SEO/Copywriting Specialist will also handle SEO setups for new website builds, as well as SEO audits and one-off SEO tasks for teammates.

Requirements

Minimum of 2-3 years agency or in-house SEO content experience.
Excellent communication skills – both verbal and written.
Experience writing or editing blogs for a website.
Basic knowledge of Google Analytics.
Comfortable working in Drupal and WordPress CMS.
Able to use SEO site-audit tools to find and address issues.
Basic understanding of the Google ranking algorithm.
Able to apply search engine optimization best practices, such as internal linking, alt text, metadata, and content creation for E-E-A-T principles.
Ability to manage multiple client accounts at once, while keeping track of client initiatives, to-dos, tasks, and communication.
Strong attention to detail and excellent organizational skills.
Driven to achieve great results for clients.
Able to work both independently and in a team setting, with a willingness to help where needed – someone who enjoys wearing many hats.
Enthusiasm and a passion for digital marketing.

Nice To Haves

Page layout experience a plus.
Experience with WordPress block editor or Advanced Custom Fields (ACF) preferred.
General understanding of crawl errors, indexation, page speed, and other technical SEO elements a plus.
Experience working with Google Tag Manager a plus.

Responsibilities

Work closely with a portfolio of e-commerce vacation rental clients to develop and implement SEO content strategies based on individual client needs and business goals.
Write new website content or help generate content strategies for clients while working with a content specialist. This includes supporting content for property search pages, travel guides, event calendars, and other content relevant to guests and owners of short-term rental properties.
Write and optimize blogs.
Migrate content to new websites.
Prepare monthly reports using Looker Studio to communicate progress and strategies to clients.
Complete SEO setups for new website projects, including 301 redirects, on-page optimization, Google Analytics configuration, and XML sitemap configuration.
Conduct SEO audits and make improvements using Google Search Console and similar tools.
Monitor and address errors and recommendations in Google Search Console.
Optimize and maintain Google My Business pages for clients.
Conduct SEO audits to uncover areas for improvement.
Set up goals and filters in Google Analytics.
Collaborate with internal teams, including Bluetent and Inhabit web developers, project managers, advertising specialists and strategic account managers.
Keep up with SEO industry blogs and news to apply best practices or new recommendations to client work, as well as share information with team members.
Other duties as assigned.