SEO & Generative Search Manager

SMG•Kansas City, MO

1d•Remote

About The Position

The SEO & Generative Search Manager is a strategic, AI-forward individual contributor responsible for leading SMG’s end-to-end SEO and generative search strategy. This role builds scalable systems and frameworks that expand visibility across traditional and AI-driven discovery environments while driving measurable business impact. This role serves as the internal authority on evolving search trends and positions search as a compounding growth engine for the business. About SMG SMG is a leading unified experience management (UXM) provider, primarily serving restaurants, retailers, and other multi-location consumer businesses by changing how brands act on customer + brand + employee insights. With a rich 35-year history, SMG is uniquely pairing an enterprise software platform with professional services to help brands generate new revenue, grow existing revenue, reduce detractors, and drive operational efficiencies. And with our 2024 acquisition of Bulbshare, we also help the world’s leading organizations grow through real-time customer collaboration by building mobile-first customer communities in over 30 markets worldwide enabling clients to collaborate with consumers quickly and effectively with insights, ideation, and advocacy. We offer our talent – Work hard, have fun environment – We work hard to deliver a fulfilling, exciting workplace environment for each SMG employee. Our teams are composed of smart, talented, curious people who love a good challenge. Value-driven culture where we connect, collaborate & co-create. Remote-first company (fully remote). Unlimited PTO . Tech provided . Diverse, experienced, friendly team which will welcome you, support you and challenge you. We are proud to be an equal opportunity employer. We celebrate diversity and create an inclusive work environment in which all our colleagues experience belonging, have their unique needs respected and met, have equal access to opportunities and resources, and feel fully engaged to contribute to the company’s success.

Requirements

Bachelor’s degree or equivalent work experience required.
3-5 years SEO experience with a demonstrated record of driving measurable organic growth, preferably within a B2B SaaS environment.
Advanced knowledge of: technical SEO, including site architecture, crawl optimization, indexing, and structured data implementation.
SEO and analytics platforms such as Ahrefs, SEMrush, Screaming Frog, GA4, and Google Search Console.
data analysis and performance reporting, with the ability to connect SEO performance to business outcomes.
Demonstrated experience: developing and executing generative search optimization and AI-driven search visibility strategies.
designing and iterating AI-enabled workflows that improve quality, efficiency, or strategic insight.
running structured test-and-learn cycles to continuously improve performance collaborating cross-functionally with Marketing, Product Marketing, Revenue Operations teams.

Nice To Haves

Familiarity with automation, scripting, or programmatic SEO approaches.
Experience driving organic growth within growth-stage SaaS organizations.
Background in experience management and/or customer experience.

Responsibilities

Own and operationalize SMG’s end-to-end SEO and GEO strategy, increasing visibility across AI-driven discovery platforms and driving measurable pipeline impact. Prioritize initiatives based on business impact, performance data, and strategic objectives.
Create and document scalable playbooks that embed AI-driven search best practices across Marketing. Coach cross-functional partners on applying search insights and AI tools within their workflows. Establish repeatable experimentation frameworks that position search as a continuous learning engine for the business. Remain current on evolving search trends, algorithm updates, and AI-driven discovery environments.
Design and implement AI-enabled workflows, including prompt libraries, automation scripts, programmatic testing, and structured data processes. Run structured, hypothesis-driven experimentation cycles to continuously improve SEO and GEO performance. Translate emerging AI capabilities into scalable, repeatable systems. Continuously test and refine AI-assisted optimization strategies to improve discoverability and performance.
Own keyword strategy, search intent mapping, and on-page optimization across solution, industry, and thought leadership content. Partner with Marketing and Product Marketing to inform new content creation and re-optimization based on performance data and opportunity gaps. Monitor and analyze content performance; identify opportunities to refresh, consolidate, re-optimize, or prune underperforming assets. Implement and refine internal linking strategies, metadata enhancements, and structured data/schema markup.
Conduct regular technical audits to evaluate crawlability, indexing, and overall site health. Partner with Marketing and Revenue Operations to ensure proper tracking, tagging, and attribution of organic performance. Develop dashboards that connect organic visibility and traffic to MQLs, SQLs, and revenue impact. Conduct quality assurance on site updates to maintain SEO best practices and prevent regression.