SEO/GEO Manager

Avispa Technology•South San Francisco, CA

20h•$55 - $75•Remote

About The Position

A leading biotech company is looking for a forward-thinking Search Engine Optimization/Generative Engine Optimization Manager to lead the evolution of their organic discovery strategy, bridging the gap between traditional SEO and GEO. The candidate will ensure that whether a patient, caregiver, or Healthcare Professional (HCP) asks Google, ChatGPT, or Perplexity about the company's therapies that they find accurate, compliant, and helpful information. The candidate will sit at the intersection of technology, marketing, and regulation, driving AI-ready content strategies while navigating the complexities of the Medical, Legal, and Regulatory review process, as well as manage our external agency partner to provide the vision and strategy for all SEO/GEO efforts.

Requirements

7+ years in SEO/Digital Marketing, with at least 2 years specifically in a highly regulated industry (Pharma, Biotech, Finance, or Insurance).
Regulatory Knowledge: Experience navigating MLR/PRC review cycles.
Technical Skills: Deep proficiency in Schema.org, Knowledge Graph architecture. Familiarity with SEO tools like Google Search Console, SEMRush, etc.
Soft Skills: exceptional ability to influence without authority and communicate technical concepts to non-technical stakeholders.
You are an experienced SEO with deep roots in traditional search, but are excited, not intimidated, by the disruption of AI in search.
You are a Technical Expert: You know that robots.txt is just the start. You understand how Large Language Models (LLMs) retrieve information (RAG) and how to structure content to be "fed" to these models.
You are a Diplomat: You can explain to a Legal reviewer why an FAQ schema needs to be phrased a specific way without causing a compliance fire drill.
You are a Changemaker: You don’t wait for best practices to be written; you write them. You are ready to define what Pharma SEO looks like in 2026.

Nice To Haves

You have GEO & AI Fluency: Demonstrated understanding of how LLMs impact search. Experience optimizing for AI-driven platforms (AIO, Perplexity, etc.) is a strong plus.
Willing to travel roughly 4 times per year.

Responsibilities

Advanced SEO & GEO Strategy Beyond Keywords: Move beyond traditional keywords to ensure search engines understand the relationships between our brands, conditions, and scientific data.
Generative Engine Optimization (GEO): Lead the strategy for "Answer Engine Optimization." Audit and optimize content specifically for visibility in AI Overviews (AIO), ChatGPT, Claude, and Perplexity. Focus on citation authority, structured data, and content architecture.
Technical Excellence: Oversee technical SEO health across Genentech’s portfolio of sites using Google Search Console along with other tools to monitor and report issues with HTML markup and structured data. Drive implementation of advanced Schema markup (MedicalWebPage, Drug, FAQ) to speak the language of LLMs
AI Workstreams & Innovation: AI Workflow Integration: Collaborate with agency partner to develop internal, compliant AI tools to simplify SEO tasks like metadata generation, site and AI search analysis. AI Search: Make content recommendations for conversational queries ("Is X drug covered by Medicare?" or "How does Y mechanism of action work?"), ensuring natural language processing (NLP) models can easily parse and retrieve our answers.
Cross-Functional Leadership & MLR Navigation Regulatory Partnership: Act as the bridge between "Fast SEO" and "Safe Pharma." Work closely with the Medical, Legal, and Regulatory (MLR) teams to educate them on why certain SEO edits (e.g., FAQ, schema, content blocks) are necessary, while understanding the non-negotiable boundaries of FDA compliance. Education & Advocacy: Demystify GEO and AI search for brand marketers and senior leadership. Translate complex technical search concepts into business impact.. Agency Management: Manage external SEO agencies, holding them accountable not just for traffic, but for engagement quality and entity sentiment. Coordinate all SEO/GEO work with internal web team.