SEO Manager

Schneider Electric • Boston, MA

1d • $84,000 - $126,000

About The Position

EnergySage, a Schneider Electric company, is seeking an experienced SEO Manager to develop and execute strategies that drive traffic and leads through organic search and AI discovery channels. Reporting to the Director of Acquisition Marketing, you'll collaborate with content, product, engineering, and agency partners to improve EnergySage's visibility across Google, ChatGPT, Perplexity, and other platforms where consumers research clean energy solutions.
EnergySage, a Schneider Electric company, is the most trusted and respected source for renewable energy content by both consumers and the industry. Through the EnergySage Marketplace, our mission is to help consumers shop for and transition to clean energy and energy-saving technologies like solar energy, heat pumps, and electric vehicles for their homes and beyond.

Requirements

• 3-5 years of hands-on SEO experience with measurable impact on traffic and conversions.
• Deep knowledge of Google's ranking factors and traditional SEO best practices, plus understanding of how LLMs retrieve, evaluate, and cite content.
• Proficiency in SEO tools such as Google Analytics, Google Search Console, and Ahrefs, or similar platforms.
• Experience developing keyword clustering strategies to inform content planning.
• Experience working in content management systems (CMS). Experience with Storyblok is a plus.
• Strong analytical capabilities—you can extract insights from data and translate them into action.
• Technical SEO expertise including site architecture, Core Web Vitals optimization, and schema implementation.
• Hands-on experience using AI tools (ChatGPT, Claude, Copilot) for research, analysis, and content optimization.
• Excellent written and verbal communication skills, with the ability to present complex SEO concepts in a clear and concise manner.
• Self-motivated and proactive, with a passion for staying ahead of the curve in SEO trends and AI developments.
• Ability to collaborate effectively with cross-functional teams and communicate SEO requirements to non-technical stakeholders.
• Bachelor’s Degree or equivalent experience.

Responsibilities

• Develop and execute SEO/GEO strategies that increase organic traffic, AI citations, and qualified leads across traditional search engines and AI platforms.
• Conduct keyword research and competitive analysis to identify ranking opportunities in existing and emerging product categories.
• Partner with content teams to create authoritative, well-structured content that ranks highly on target keywords and earns AI citations.
• Optimize on-page elements (titles, headers, schema markup) to maximize visibility in search results and AI summaries
• Analyze site performance using SEO tools and analytics platforms to track, measure, and report on key SEO metrics, such as traffic, rankings, share of voice, citation rate, and leads.
• Conduct regular audits of the site to ensure implementation of technical SEO, on-page, and E-E-A-T best practices.
• Collaborate with engineering to implement technical SEO improvements and resolve website issues impacting search engine and AI visibility.
• Stay up to date on search algorithm updates, GEO developments, and emerging AI platforms, adapting strategy accordingly
• Learn the renewable energy industry and related topics to identify content and SEO opportunities.

Benefits

• Schneider Electric also offers a comprehensive benefits package to support our employees, inclusive of medical (with member reward points), dental, vision, and basic life insurance, Benefit Bucks (credits to apply towards your benefits) flexible work arrangements, paid family leaves, 401(k) + match, well-being and recognition (including service anniversary) programs, 12 holidays per year, 20 days of paid time off per year (pro-rated in the first year of employment based on start date), opportunity to purchase company stock (eligibility depends on start date), and military leave benefits.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level