SEO Manager

Hanley Wood Media Inc•La Canada Flintridge, CA

7d•Remote

About The Position

Zonda is redefining the future of housing. We are perfectly placed in the heart of the fast-growing real estate industry. We are making big bets on the future of real-estate, trailblazing a 2030 vision for the industry. Here at Zonda, you’ll be able to use your passion and curiosity to drive the next generation of real estate analysts, advisors, and technologists. We are seeking an experienced SEO Manager to lead the strategy and execution of our organic search program. This role combines strategic thinking with strong technical expertise to drive measurable growth across a complex marketplace and lead-generation environment. You will be responsible for improving organic visibility, traffic, and conversions across a national footprint while navigating evolving search landscapes that now include AI-powered and generative search experiences. The ideal candidate is analytical, technically strong, and highly collaborative — someone who can identify opportunities through data, translate SEO priorities for executive stakeholders, and partner effectively with product, engineering, and marketing teams to deliver sustained growth.

Requirements

Bachelor's degree in Marketing, Computer Science, or a related field
5+ years of experience in SEO
Demonstrated success driving organic traffic and performance improvements for large-scale websites or marketplaces
Deep expertise in technical SEO, including site architecture, crawling and indexing, structured data implementation, and site performance optimization
Experience implementing and managing structured data such as Product, Offer, Review, and other schema types
Proficiency with SEO and analytics tools such as SEMrush, Adobe Analytics, Google Search Console, and Screaming Frog
Familiarity with content management platforms such as WordPress
Working knowledge of HTML, CSS, JavaScript, and web technologies as they relate to SEO
Strong analytical skills with the ability to translate complex datasets into actionable insights
Excellent written and verbal communication skills, including the ability to present insights to executive audiences
Ability to manage multiple projects and priorities in a fast-paced environment
Familiarity with AI-driven search platforms (e.g., ChatGPT, Perplexity, Google Gemini/AI Mode) and the factors that influence brand and content visibility within them

Nice To Haves

Experience working with marketplace, listings, or large inventory-based websites
Experience using AI tools to automate SEO workflows such as auditing, internal linking, or content analysis

Responsibilities

Develop and lead the overall organic search strategy to grow rankings, traffic, and conversions across marketplace, listings, and lead generation properties
Identify growth opportunities through competitive analysis, content gap analysis, and SERP landscape evaluation
Lead technical SEO initiatives including site architecture, crawl optimization, indexation management, internal linking, and Core Web Vitals
Implement and maintain structured data across the site, including schema for listings, products, reviews, and other rich result opportunities
Partner closely with product and engineering teams to ensure SEO requirements are incorporated into development roadmaps and platform decisions
Evaluate site performance through crawling, log analysis, and technical audits to identify opportunities for improvement
Own the strategy and implementation of structured data to improve visibility in rich results and emerging search interfaces
Implement and optimize schemas such as Product, Offer, Review, Organization, FAQ, and other relevant structured data types
Ensure accuracy and consistency of product and listing data across the site to support search engines' understanding of inventory and offerings
Monitor structured data performance and rich result eligibility through Google Search Console and other tools
Develop and manage the organization's strategy for visibility within generative and AI-driven search platforms such as ChatGPT, Perplexity, and Google AI Overviews
Collaborate with content, brand, and paid media teams to strengthen the signals that influence AI visibility, including brand authority, entity relationships, structured data, and comprehensive content coverage
Monitor brand and product presence within AI-generated search responses and establish measurement frameworks to track visibility and share of voice
Translate emerging developments in AI-powered search into actionable strategies for the SEO team and broader marketing organization
Define and manage KPIs for organic search performance, including traffic, rankings, conversions, and revenue impact
Build dashboards and reporting frameworks that communicate results clearly to senior stakeholders
Use platforms such as SEMrush, Adobe Analytics, Google Search Console, and Screaming Frog to identify insights and guide optimization efforts
Monitor search algorithm changes and evaluate their potential impact on performance