SEO Manager

Neighborly®•Irving, TX

1d•Hybrid

About The Position

Are you looking for a place where you can bring your knowledge and bridge the gap between traditional SEO and emerging AI trends, ensuring that our digital footprint is not only visible but authoritative. If you are obsessed with algorithm updates, keyword intent, and turning organic traffic into revenue, we want to hear from you? Welcome to Neighborly—the hub of service brands that connects customers to top-notch local experts who repair, maintain, and enhance homes and businesses. Our long-standing business, with over 40 years of experience, is focused on strategic innovation as we build the future of home and business services. Bring your ambition to the table as we unlock new doors together, taking your career to the next level. Bring your experience and be empowered to innovate. As a SEO Manager on the Real Property Management team, a typical day for you will include: Develop and execute comprehensive SEO strategies to improve organic search rankings and enhance visibility in both traditional and AI-driven search engine results pages (SERPs) Conduct in-depth keyword research, including identifying high-value keywords and long-tail query opportunities optimized for conversational and semantic search queries Optimize website content, including meta tags, headers, URLs, and images, ensuring strict adherence to SEO best practices, with a focus on topical authority and clear, structured data to facilitate AI visibility Develop and execute inbound and outbound link-building strategies within helpful content to gather quality backlinks and citations across the SERPs and LLMs Monitor and analyze the backlink profile to ensure the quality and relevance of inbound links, quickly addressing any issues that could negatively impact search engine trust and ranking potential. Stay relentlessly up-to-date with industry trends, algorithm updates (including advancements in AI search/generative result ranking models), and platform changes to ensure strategies remain effective and future-proof. Utilize advanced SEO tools and analytics platforms to track and report on key SEO metrics, such as organic traffic, rankings, conversions, and visibility within AI-generated search summaries. Work closely with cross-functional teams to align SEO efforts with overall business goals, particularly in areas that support E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness) Manage the Onboarding Process in alignment with the Digital Marketing Coordinator, Local Marketing Manager, and Sure Start Business Coach.

Requirements

Minimum of 3 years’ experience in organic search engine optimization, search marketing, web development, content marketing, or related experience.
Minimum of 2 years’ experience in team management
Minimum of 2 years’ experience in a client-facing role
Expertise in SEO tools such as SEMrush, Google Analytics, Google Search Console, etc.
Excellent communication skills, capable of engaging with franchise owners and internal teams, presenting strategies effectively.
A data-driven mindset with strong analytical skills.
Knowledge of Google Quality Guidelines and current SEO trends and best practices.
Project management skills, with the ability to meet deadlines and manage resources efficiently.

Nice To Haves

Experience in Property Management/Real Estate a plus
Experience in franchise marketing management a plus
Bachelor’s preferred but not required
Relevant online certifications a plus

Responsibilities

Develop and execute comprehensive SEO strategies to improve organic search rankings and enhance visibility in both traditional and AI-driven search engine results pages (SERPs)
Conduct in-depth keyword research, including identifying high-value keywords and long-tail query opportunities optimized for conversational and semantic search queries
Optimize website content, including meta tags, headers, URLs, and images, ensuring strict adherence to SEO best practices, with a focus on topical authority and clear, structured data to facilitate AI visibility
Develop and execute inbound and outbound link-building strategies within helpful content to gather quality backlinks and citations across the SERPs and LLMs
Monitor and analyze the backlink profile to ensure the quality and relevance of inbound links, quickly addressing any issues that could negatively impact search engine trust and ranking potential.
Stay relentlessly up-to-date with industry trends, algorithm updates (including advancements in AI search/generative result ranking models), and platform changes to ensure strategies remain effective and future-proof.
Utilize advanced SEO tools and analytics platforms to track and report on key SEO metrics, such as organic traffic, rankings, conversions, and visibility within AI-generated search summaries.
Work closely with cross-functional teams to align SEO efforts with overall business goals, particularly in areas that support E-E-A-T (Experience, Expertise, Authoritativeness, and Trustworthiness)
Manage the Onboarding Process in alignment with the Digital Marketing Coordinator, Local Marketing Manager, and Sure Start Business Coach.