SEO Strategist

Merge•Boston, MA

3d•Hybrid

About The Position

At MERGE, we are Built Different . We are a marketing and technology agency purpose-built for the intersection of health and wellness—where human impact matters most. By weaving storytelling through technology, we move beyond traditional engagement to Whole Human Marketing. This approach recognizes that humans are multidimensional and complex, and uses AI to ensure every brand interaction feels natural, contextual, and relevant. This commitment to human-first innovation is what brings us together and propels us forward. We are united by our North Star: to unite people and brands to empower healthier, happier lives. Emerge to the Top of Your Career At MERGE, we strive to create a superior work experience where talented and ambitious people grow. An experience that encourages people to think higher and feel deeper. An experience where people engage their minds and hearts to do the best work of their careers. As our SEO Strategist, you will…. Be the primary architect of a client’s digital growth, balancing high-level visionary planning with hands-on execution. You’ll take full ownership of site health, translating complex data into actionable roadmaps and navigating the ever-shifting landscape of search with confidence. This is a high-impact, client-facing role where your ability to forecast performance is just as important as your talent for presenting it. If you’re a lifelong learner who thrives on staying ahead of the algorithm and can turn technical insights into compelling stories, you’ll fit right in.

Requirements

Bachelor's degree in Marketing, Business, or a related field.
5+ years of proven experience in SEO
Agency experience required
In-depth knowledge of search engine algorithms and ranking factors
Solid understanding of technical SEO as well as on-page and off-page optimization techniques, and keyword research
Experience with site launch activities and collaborating with development teams
Understanding of HTML, JSON-LD Schema, various CMS platforms, and site functionality
Proficiency with SEO tools and programs (e.g., SEMRush, Screaming Frog , etc.)
Ability to enhance client performance with innovative strategies and recommendations
Expertise in website analytics tools (e.g., Google Analytics, Google Search Console )
Excellent communication skills, capable of clearly explaining complex issues to both internal teams and clients
Strong analytical skills and ability to interpret data to drive actionable insights
Ability to craft compelling stories based on data
Ability to multitask and prioritize in a fast-paced environment
Creative problem-solving skills and a proactive approach to reputation management challenges

Nice To Haves

Experience with healthcare and pharmaceutical clients a plus

Responsibilities

Develop and execute comprehensive SEO strategies to increase organic website traffic and improve search engine rankings.
Conduct keyword research to identify high-potential target keywords and optimize website content accordingly.
Perform on-page optimization including meta tag optimization, URL structuring, keyword placement, and content optimization to enhance website visibility.
Optimize website architecture, internal linking, and navigation structure to improve user experience and search engine crawlability.
Monitor and analyze website performance using SEO tools and analytics platforms to identify areas for improvement and track key performance indicators (KPIs).
Conduct competitor analysis to identify opportunities and develop strategies to outperform competitors in organic search rankings.
Identify and resolve technical SEO issues such as crawl errors , broken links, and duplicate content to improve website health and performance.
Monitor and report on organic search performance, rankings, and traffic metrics using SEO tools and analytics platforms.
Test and optimize landing pages, conversion funnels, and user journeys to maximize organic traffic conversion rates and revenue.
Understandably communicate complex SEO concepts to clients, ensuring transparency and trust.
Collaborate with cross-functional teams to implement SEO recommendations and ensure optimization efforts align with overall marketing goals.
Weigh the complex needs and limitations of a client environment when making strategic recommendations.
Be accountable for the organic growth performance of your clients, adjusting strategies to achieve positive outcomes.
Manage daily customer deliverables autonomously while collaborating with the team for support as needed.
Easily spot trends and outliers to build coherent narratives based on data.
Communicate with authority and understanding about SEO and digital marketing strategy both internally and externally.
Act as a trusted advisor to clients and colleagues, an advocate for the agency, and a source of knowledge.
Proactively stay up-to-date on industry trends.