About the position
At Nestlé Health Science, we believe that nutrition, science, and wellness must merge, not collide. Here, we embrace the intrinsic connections of these three pillars, harnessing their collective strength to empower healthier lives. Our broad product portfolio includes renowned brands like Garden of Life, Nature's Bounty, Vital Proteins, Orgain, Nuun, BOOST, Carnation Breakfast Essentials, Peptamen, Compleat Organic Blends, and more. We also have extensive pharmaceutical expertise, offering innovative medicines that aim to prevent, manage, and treat gastrointestinal and metabolic-related diseases. At Nestlé Health Science, we bring our best for better lives. Our people are challenged to bring fresh, diverse views and make bold moves to empower healthier lives through nutrition. We know brilliant ideas can come from anyone, anywhere. Here we embrace the entrepreneurial spirit and collaborate with teams that champion focused and forward thinking. We are committed to fostering professional growth and celebrating the achievements of our people along the way. We offer dynamic career paths, robust development, opportunities to learn from talented colleagues around the globe, and benefits that support physical, financial, and emotional wellbeing. Join us to innovate for impact and reimagine the future of health and nutrition for patients and consumers.
Responsibilities
- Shopper Strategy, development and execution of strategic marketing plans, new item launch plans, shopper insight exploration across the path to purchase, retailer loyalty insights and targets, project management, budget planning and management, analytics, and strong communication with internal and external stakeholders.
- Driving brands with shopper insight-led strategy and shopper activation plans at select customers using both in-store and digital (Omnichannel) executions along the shopper's path to purchase in the given category/retailer.
- Understanding brand and retailer strategies/objectives and partnering with customer teams to develop and execute integrated customer business plans driven by strong insight led Omnichannel shopper programs that achieve customer, brand and company goals.
- Partnering with cross functional teams internally including, but not limited to: Brand Marketing, Customer Teams, Customer Strategy, Shopper Insights, Visual Merchandising, Category Management, Creative Solutions, Digital Activation, Media Services, Legal & Regulatory, and others, as necessary, to align objectives across all key stakeholders to enable the successful execution of shopper marketing programs.
- Developing and managing creative process and obtaining approval of programs, claims, and assets across various shopper activation tools, including circulars, retail connection print ads, in store signage, digital and mobile marketing campaigns and others.
- Developing clear creative briefs for internal and 3rd party vendors/agencies for creative and/or campaign development to enable successful execution.
- Identifying new and differentiating opportunities and vendors/agencies that drive awareness, trial, growth and consumption for Nestlé Health Science brands.
- Supporting critical corporate and brand initiatives short term/medium term at assigned retailers to drive profitable company/brand goals and objectives including corporate scale events, themed events, brand innovation, and others.
- Managing and tracking programs to allocated budget.
- Developing critical KPIs for every program and performing post-analytics on programs to understand ROI/ROAS and other key learnings to improve efficiency and effectiveness of future programs.
- Participating in the annual business planning process by sharing retailer specific key learnings and prior program results.
- Working collaboratively with other Shopper Activation associates to share best practices by channel and establishing KPIs across various retailer-specific programs.
- Other assigned responsibilities by Director of Shopper Activation.
Requirements
- At least 5 years of experience within the CPG industry (relative experience in Shopper Marketing, Sales, Marketing, Shopper insights, Analytics, Brand Management, Category Development or relevant agency) is strongly preferred.
- Bachelor's Degree is desired but not required.
- Experience within the Vitamin or Diet/Nutrition categories a plus.
- Knowledge of digital marketing and conversion tactics a plus.
Nice-to-haves
- Knowledge of Pinpoint and Coupon management (NCH/Inmar/Quotient) a plus.
Benefits
- 401k with company match
- healthcare coverage
- performance-based incentives
- competitive total rewards package
