Shopper Marketing Manager

Everyday Dose Inc.

About The Position

The Shopper Marketing Manager is responsible for turning brand demand into purchase at the point of sale. This role sits at the intersection of brand, retail, and growth developing strategies and programs that influence shoppers in the moments that matter most. You will own the execution of high-impact retail and digital programs that drive conversion at retailer partners and bring the brand to life where customers are making purchasing decisions. This role requires both strategic thinking and hands-on execution across retail media, in-store programs, retailer.com pages, promotions, and merchandising.

Requirements

3-5 years experience in shopper marketing, retail marketing, or trade marketing
Experience working with retail media networks and retailer.com ecosystems
Strong understanding of CPG retail dynamics and shopper behavior
Experience managing cross-functional initiatives across marketing and sales
Highly organized and comfortable managing multiple retail programs simultaneously
Analytical mindset with ability to translate data into actionable insights

Nice To Haves

Experience working with emerging CPG brands or high-growth startups
Familiarity with Walmart, Target, Kroger, and Instacart ecosystems
Experience launching new products into retail
Experience working closely with sales teams and retail buyers

Responsibilities

Develop and execute shopper marketing strategies across key retail accounts.
Build programs that drive conversion at shelf, online PDPs, and retailer media networks.
Partner with retail team and digital team to support key retailer launches and initiatives.
Plan and manage retail media programs (Walmart Connect, Target Roundel, Instacart, Aisle, etc.).
Optimize digital shelf presence including PDP content, store locators, images, A+ content, and retailer landing pages.
Track and improve conversion performance across retailer.com platforms.
Plan promotional calendars in partnership with sales and finance.
Develop merchandising concepts including endcaps, displays, and retail activations.
Ensure promotional programs are aligned with brand positioning and margin goals.
Support new retail launches with strong shopper programs and storytelling.
Develop toolkits and marketing support for retail partners.
Create cross-channel campaigns that support both brand awareness and retail sell-through.
Track performance of shopper marketing initiatives and optimize programs over time.
Analyze retail media, promotional performance, and in-store execution data.
Translate insights into actionable recommendations for sales and marketing teams.