Social Director
About The Position
The Social Director leads the strategic development and oversight of social media programs across a portfolio of clients, ensuring social thinking is embedded across integrated brand experiences. This role sits at the intersection of organic social, paid social, cultural insights, and campaign development. The Social Director partners closely with strategy, creative, PR, influencer, experiential, and media teams to ensure that social-first thinking drives impactful campaigns. The role combines strategic leadership, client advisory, and team mentorship to deliver culturally relevant, data-informed social programs across platforms.
Requirements
- Deep understanding of organic and paid social ecosystems.
- Expertise across major platforms including Instagram, TikTok, YouTube, LinkedIn, and emerging social platforms.
- Strong presentation and storytelling skills with the ability to translate insights into compelling narratives.
- Strong cultural curiosity and passion for evolving digital behaviors.
- Ability to synthesize analytics and performance data into strategic recommendations.
- 8–12+ years of experience in social media strategy, preferably within an agency environment.
- Proven experience developing integrated social strategies across organic and paid channels.
- Experience collaborating with creative, PR, influencer, and experiential teams on integrated campaigns.
- Demonstrated leadership experience managing and mentoring social teams.
Responsibilities
- Lead the development of integrated social strategies that support broader brand and campaign objectives across organic and paid channels.
- Translate cultural insights, audience behaviors, and platform trends into actionable social programs.
- Guide cross-channel planning across platforms including Instagram, TikTok, YouTube, LinkedIn, and emerging platforms.
- Ensure social strategy is integrated into campaign development, experiential activations, influencer programs, and PR moments.
- Partner with paid media teams to align organic and paid social approaches.
- Serve as a senior strategic advisor to clients on social media opportunities, platform evolution, and cultural trends.
- Lead key client conversations related to social strategy, performance insights, and innovation.
- Present social recommendations and strategic POVs clearly and confidently to senior client stakeholders.
- Ensure social outputs maintain brand voice, tone, and strategic alignment.
- Work closely with creative, PR, influencer, experiential, and media teams to ensure social thinking informs all brand touchpoints.
- Help shape campaign ideas that are socially native and culturally relevant.
- Mentor and guide social managers, and junior team members.
- Provide oversight on strategic deliverables including channel strategies, content frameworks, and reporting narratives.
- Foster collaboration and growth across the broader social team.
- Translate analytics and performance data into strategic insights and optimization recommendations.
- Establish measurement frameworks that evaluate brand impact and campaign effectiveness.
- Stay ahead of platform changes, algorithm updates, and emerging social behaviors.
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What This Job Offers
Job Type
Full-time
Career Level
Director
Education Level
No Education Listed
