Social Media Analyst, Platform

Digital Media Management

2d•$55,000 - $65,000

About The Position

Digital Media Management (DMM), a Keywords Studios company, is a full-service social media agency that specializes in 360 campaigns for the entertainment, games, and consumer brands industries. DMM creates groundbreaking social-first marketing campaigns rooted in innovative strategy, and provides clients with community management, creative, video production, influencer, talent, and performance marketing capabilities. We are currently looking for a Social Media Analyst to join our team here at DMM. The Social Media Analyst will analyze social media campaign data across various platforms and tools and conduct social listening analyses to measure and support social strategies with data-driven insights. This role will focus mainly on organic social media campaigns, but may tap into paid media from time to time. The ideal candidate is a social media insights guru who works to understand what resonates with end users, drives conversion and retention, and also builds trust.

Requirements

Previous experience in a social media analytics role
Previous experience working on entertainment industry social media campaigns
Strong understanding of all social networks, their functionality , and the marketing and digital advertising landscape
Can provide examples of using social media analytics to increase the performance of a campaign
Exceptional project management skills with a keen eye for detail
Experience with creative storytelling, synthesizing channel insights, and the ability to bring consumer data to life for marketing stakeholders
Experience conducting data analysis including data cleanup & normalization, and developing insights and strategic recommendations based on data analysis

Nice To Haves

Digital Media agency experience strongly preferred

Responsibilities

Reviews social media campaign performance and produces, visualizes, and analyzes metrics to make recommendations
Helps source and identify social media trends and makes suggestions on how they can be applied to campaigns
Dives into user engagement and conversion data to determine the effectiveness of copy and community management tactics
Develops a strong understanding of project-based audience targets and how we can tap into them
Researches online fan communities and makes recommendations on how to best engage
Takes data and observations and uses them to construct detailed reports and visual presentations
Builds out dashboards that lead to effective campaign reporting and tactical learnings based on social media campaign objectives
Collaborates closely with the accounts, strategy, partnerships, and creative teams to support their work with data-driven insights

Benefits

DMM pays 100% of the cost for employee medical, dental, and vision premiums, as well as covers 40% of dependent premium costs.
Employer paid life insurance
A tax-advantaged health savings account (HSA)
A 401(k) plan that provides employees with automatic enrollment at 3% of your salary with a full employer match of your first 3% contribution, all fully vested
Paid family leave
Open PTO: DMM offers unlimited vacation, 10 sick days & 5 mental health days
DMM Fridays: Employees have the opportunity to sign off early and kick-start their weekends at 2pm on Fridays
DMM offers DEI specific training focused on preventing discrimination and harassment in the workplace
ERGs focusing on diverse perspectives across DMM to promote diversity, inclusion, and shared experiences
Generous donation match to non-profits of interest to our employees
Extensive onboarding that includes working with multiple departments to learn the DMM way
Frequent trainings on the latest tools and trends and how to optimize them for our clients