Social Media and Community Specialist

PurposeMed

12h•$70,000 - $80,000•Remote

About The Position

PurposeMed is looking for a Social Media & Community Specialist who is passionate about social media and also thrives on logistical execution. You will be responsible for managing and growing Freddie’s social presence across all social platforms, ensuring we are always part of the conversation, leading queer culture, and building meaningful connections with our audience, while also coordinating the reliable delivery of patient benefits. This role is perfect for someone who is both creative and operationally sound—someone who can spot trends, create standout content, and simultaneously manage vendors and partners effectively. We’re looking for someone who is chronically online and deeply organized. You will help position Freddie as the #1 HIV prevention and treatment provider in North America by building a vibrant, engaged social community that reflects and celebrates our audience. Reporting to our Senior Brand Manager, this role will work closely with our broader marketing and creative teams to ensure Freddie’s voice shows up consistently across every touchpoint, from TikTok trends to real-time cultural moments to Pride events on the ground.

Requirements

Has 3-5 years of experience managing social media for a brand, agency, or creator, ideally in lifestyle, healthcare, or community-driven industries
Has strong content creation skills, including copywriting, photo/video editing, and graphic design (Canva proficiency required, Adobe Creative Suite a plus)
Understands social media strategy, community management, and analytics, from trend tracking to engagement growth to reporting
Knows how to stay on top of culture, identifying what’s trending and finding ways to make it relevant for Freddie’s audience
Has proven experience with external stakeholders, and can juggle multiple conversations at once
Thrives in fast-paced environments, balancing multiple platforms, deadlines, and priorities
Has exceptional interpersonal and communication skills, with a collaborative and proactive approach to teamwork
Is comfortable with light administrative work that supports reporting, scheduling, and influencer coordination
Holds a valid passport and can travel occasionally across Canada and the U.S. for events like Pride and other community initiatives
Has a deep passion for PurposeMed’s mission and an understanding of the LGBTQ2S+ community, culture, and conversations

Nice To Haves

Have experience going viral or building a strong personal or brand social presence
Are an expert in TikTok trends, meme culture, or short-form storytelling
Are comfortable being on camera
Have experience managing social for brands in health, wellness, or LGBTQ2S+ spaces
Are fluent in emerging platforms and can identify where Freddie should show up next

Responsibilities

Growing our Social Media Presence & Nurturing our Online Community (35%)
Managing all Freddie social accounts (Instagram, TikTok, X, Facebook, LinkedIn, etc.) with a consistent, culturally relevant brand voice that drives engagement, brand awareness and patient growth
Monitoring and moderating all comments and DMs across organic and paid content to ensure our community feels seen, heard, and supported
Actively engaging with followers, creators, and cultural accounts to keep Freddie connected to the conversations that matter
Encouraging user-generated content and authentic engagement with patients, creators, and fans of the brand
Collaborating with paid media and creative teams to ensure organic and paid strategies work together seamlessly
Owning the Adult Creator Program within the Broader Paid Marketing Program (20%)
Scaling Freddie’s adult creator program across key social platforms
Sourcing, contracting, and onboarding new creators weekly to maintain a consistent, brand-aligned pipeline
Ensuring all creator assets meet Freddie’s brand and compliance standards
Aligning organic creator content with paid strategies to drive efficiency and conversions
Owning monthly performance goals and optimizing the program to meet conversion targets
Maintaining comfortability working with sexually explicit content in a professional, brand-safe, and compliance-led context
Creating Best-in-Class Content (20%)
Producing and editing short-form videos, memes, and visuals that resonate with Freddie’s audience, from quick trend reactions to evergreen educational content
Partnering with our internal creative team, partners, and creators to bring campaign ideas to life across social
Maintaining a strong understanding of our brand tone and visual identity to ensure consistency across all content
Keeping a pulse on what’s trending across social media and jumping on opportunities quickly to ensure Freddie stays ahead of the curve
Attending IRL events, including Pride and community gatherings, to create on-the-ground content and represent Freddie in person
Tracking and Optimizing Performance (15%)
Reporting on social performance, engagement trends, and audience insights while providing recommendations to optimize and grow impact
Analyzing what content drives results and using those learnings to inform future creative strategies
Owning organic social performance as a revenue-driving channel, with clear accountability for sign-ups and conversion, and developing strategies to increase acquisition through content and community engagement
Exploring and testing emerging social platforms to identify new opportunities for Freddie to lead in the category
Freddie Perks Fulfillment & Partner Management (10%)
Acting as the primary liaison with our 3PL partners, coordinating inventory levels, managing shipping logistics, and resolving fulfillment issues to ensure the timely and cost-effective delivery of member perks and benefits
Overseeing the end-to-end delivery of all member benefit items, guaranteeing a high-quality unboxing experience and reliable supply to enhance patient satisfaction
Managing vendor sourcing and qualification process for all member benefit supplies, negotiating terms and securing reliable, cost-effective partnerships
Tracking and managing vendor contracts, timelines, and budgets for all merchandise and kits

Benefits

Earn stock options through our Equity Incentive Plan—connect your efforts to PurposeMed’s growth as we work together to improve the lives of our patients across North America.
Work/life flexibility and time off:
Work flexibly within a team that’s remote friendly; we believe that work should fit around your life
20 vacation days and a team that will remind you to use them!
Annual winter break closure
Care for your physical and mental health:
Extended medical, dental, and vision care starting on your first day of work!
8 wellness days
$500 health and wellness spending account
$2,000 mental health coverage with additional free online counseling through Inkblot Therapy and FeelingBetterNow mental health assessments
$20,000 of lifetime coverage for gender-affirming care and procedures
Investment in your learning and growth:
$500 learning fund to use towards courses and other professional development
Our unique People Potential program, in which you'll partner with your manager to identify opportunities to grow and achieve your full potential
Family care:
$3,400 lifetime coverage for fertility drugs
Parental leave program for birthing and non-birthing parents–your choice of:
Short term: 4 weeks off to use flexibly in your first year of parenting
Long-term: 13 weeks EI top-up
Eligible team members and their dependents also receive no-cost access to PurposeMed’s services:
Freddie: PrEP assessment and follow-up appointments
Frida: ADHD assessment
Foria: Gender-affirming care services