The Social Media Content Creator is responsible for developing engaging, brand aligned content that strengthens the institution’s digital presence across all social platforms. This role will create compelling content, graphics, and short form video while maintaining compliance with financial industry regulations. The position is critical in enhancing customer trust, promoting financial education, presenting our products and services, and elevating the institution’s reputation in the communities we serve. Creates high quality social media content (copy, graphics, videos, animations) that supports brand goals and both marketing and social media campaign objectives. Own daily posting schedules across platforms such as Facebook, Instagram, X (Twitter), TikTok, and YouTube. Produces short form video content that aligns with trending formats while maintaining brand integrity. Collaborates with internal partners to translate business priorities into compelling digital stories. Ensures all content adheres to regulatory, compliance, and accessibility requirements (e.g., ADA digital standards). Maintains a consistent brand voice tailored to the credit union’s trusted, community focused presence. Delivers ideas for the social content calendars in coordination with the marketing team. Monitors community engagement and respond to comments/messages in accordance with approved policies, protocols, and procedures, while understanding when to escalate sensitive matters as needed. Tracks performance metrics and optimize content based on insights. Partners with compliance and risk teams to ensure posts meet regulatory standards (e.g., disclosures, prohibited language). Reviews platform analytics to identify high-performing content and recommend adjustments to improve engagement and reach. Participates in or coordinate on-camera storytelling that highlights employees, members, and community impact. Completes any other job related duties needed to help drive to our Vision, fulfill our Purpose, and abide by our Organization’s Values.
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Job Type
Full-time
Career Level
Entry Level