OPS Social Media & Content Creator - UCP
About The Position
The Social Media & Content Coordinator is responsible for creating engaging, timely, and visually compelling content across the OUCP’s social media platforms. This role captures photos and videos at events, produces live video content, designs simple graphics, and helps tell the organization’s story in an authentic and consistent way. Reporting to the Director of Marketing & Engagement Strategy, this position is a vital component to the marketing team in helping to increase engagement, visibility, and brand awareness of the office and the university. $24.00 per hour Working Conditions Combination of flexible office hours and on-site event coverage Occasional evening or weekend hours required Some standing, walking, and carrying light equipment during events
Requirements
- Bachelor’s degree in marketing, communications, journalism or related field of study
- Experience managing social media accounts for higher education or a community organization
- Strong photography and video skills using a smartphone and/or camera
- Comfort hosting or supporting live video content
- Basic graphic design skills using tools such as Canva, Adobe Express, or Adobe Creative Suite
- Strong writing skills with an understanding of tone and platform best practices
- Ability to work evenings or weekends occasionally for event coverage
Nice To Haves
- Experience with social media scheduling and analytics tools
- Knowledge of current social media trends and best practices
- Ability to work independently in fast-paced, live-event environments
- Strong organizational skills and attention to detail
Responsibilities
- Social Media Management Manages day-to-day social media posting across platforms such as Instagram, Facebook, and LinkedIn (as applicable)
- Develops and schedules content that aligns with OUCP’s and university’s goals, campaigns, and events
- Monitors comments, messages, and engagement, escalating issues as needed
- Photo & Video Content Creation Captures high-quality photos and short-form videos at events, meetings, and programs
- Creates live video content during events (e.g., Instagram Live, Facebook Live)
- Edits photos and videos for social media use, ensuring brand consistency
- Graphics & Visual Content Working with the Marketing Specialist: Assists with designing graphics for social media posts, stories, and event promotion
- Adapts templates and brand assets for consistent visual presentation
- Collaborates on campaign & event visuals
- Event Coverage Attends on-site events to provide real-time social media coverage
- Plans content in advance for key events
- Works with event planning staff to identify key moments and storytelling opportunities
- Strategy & Reporting Assists in developing social media content calendars
- Tracks basic analytics and performance metrics (reach, engagement, video views, etc.)
- Provides recommendations to improve content performance and audience growth
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What This Job Offers
Career Level
Entry Level
