Social Media Content Producer - Alcatraz Cruises
About The Position
Alcatraz City Cruises is seeking a highly creative and motivated Social Media Content Producer to drive social media growth, produce engaging short-form video content, and support key marketing initiatives. This role is perfect for someone who understands social media trends, knows how to create high-performing content, can read and report on analytics, and is excited to build brand awareness across multiple platforms. The ideal candidate is comfortable both behind and in front of the camera, serving as an on-camera personality who can confidently speak to audiences, interview guests, and bring experiences to life through engaging storytelling. This role will also support on-the-ground content capture and act as a key contact for destination partners, influencers, and FAM trips to help showcase the brand through authentic, real-time social media content.
Requirements
- Bachelor’s degree in marketing, communications, media production, or related field preferred.
- Proven experience creating social media content, particularly short-form video (Instagram Reels, TikTok, YouTube Shorts).
- Must be comfortable appearing on camera, speaking directly to audiences, and hosting or interviewing guests for social media content.
- Strong video shooting and editing skills, with experience capturing high-quality content in both planned and real-time environments.
- Strong understanding of social media algorithms, platform best practices, and audience growth strategies.
- Experience with Sprout Social or other social media management and analytics platforms.
- Proficiency in Adobe Photoshop (Illustrator and Premiere Pro experience is a plus).
- Comfortable analyzing performance data and producing monthly reports.
- Excellent writing and storytelling skills with the ability to maintain a consistent brand voice.
- Highly organized and able to manage multiple projects, content shoots, and deadlines simultaneously.
Nice To Haves
- Experience working with influencers, tourism partners, DMOs, or hosted media visits is a plus.
- Experience in tourism, attractions, travel, or hospitality industries preferred but not required.
Responsibilities
- Serve as an on-camera personality and host for social media content, confidently speaking directly to camera, interviewing guests and partners, and bringing the brand story to life through engaging, authentic storytelling.
- Create high-quality social media content, including posts, short-form videos, Instagram Reels, TikToks, and YouTube Shorts that highlight the brand’s experiences and destinations.
- Plan and execute a monthly content calendar, including partner collaborations.
- Capture, edit, and publish photo and video content that drives engagement and strengthens the brand narrative across platforms.
- Act as the on-the-ground social media lead during events, activations, and hosted visits, including coordinating with destination marketing organizations (DMOs), influencers, media, and FAM trips to capture compelling content and ensure smooth execution.
- Develop and manage a comprehensive social media calendar across Instagram, Facebook, TikTok, YouTube, and other platforms.
- Track content performance and produce monthly social media reports, including platform analytics, audience growth, and actionable insights to improve engagement.
- Actively develop strategies to grow and engage audiences across all social platforms.
- Monitor online reviews, comments, and social messages to maintain a strong digital presence and positive community engagement.
- Research and apply emerging social media trends, formats, and storytelling techniques to keep content fresh and relevant.
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Number of Employees
501-1,000 employees
