Social Media & Digital Marketing Officer

MCHS Family of Services•Redford, MI

19d

About The Position

The Social Media and Digital Marketing Officer has a strong passion for social media and a deep understanding of how to strategically engage and grow audiences across digital platforms. The Social Media and Digital Marketing Officer will lead the organization’s digital presence and visual storytelling, with primary responsibility for managing and growing MCHS’s social media platforms. This role also supports broader marketing and communications efforts, including graphic design, photography, website management, email campaigns, and more. As an integral member of the Marketing and Development team, the Social Media and Digital Marketing Officer helps ensure strong visibility, cohesive messaging, and meaningful engagement in support of MCHS’s programs and fund development goals.

Requirements

The Social Media and Digital Marketing Officer will have a strong foundation in digital marketing and communications, including social media strategy and execution, content creation, graphic design, and copywriting.
Bachelor’s degree from an accredited college or university and at least three (5) years of experience in marketing, primarily social media management.
Must meet the State’s Moral Character standard.
Proficiency in computer systems and software applications, including Microsoft Office and design tools such as Adobe InDesign (or comparable platforms)
Working knowledge of website content management systems, including WordPress administration and updates
Strong understanding of social media platform management and best practices across LinkedIn, Instagram, Facebook, TikTok, and YouTube
Knowledge of digital content creation, including copywriting, visual design, photography, and short-form video
Familiarity with social media analytics, audience engagement strategies, and performance measurement
Understanding of core marketing, branding, and public relations principles, particularly in a mission-driven or nonprofit environment
Strong verbal and written communication skills, with the ability to engage effectively with agency staff, community partners, vendors, and the public
Excellent time management and organizational skills, with the ability to balance multiple priorities and meet deadlines in a fast-paced environment
Ability to build and maintain positive, effective working relationships across departments and with external stakeholders
Demonstrated discretion and professionalism in handling sensitive and confidential information
Collaborative, flexible, and service-oriented, with a willingness to support organizational needs as they evolve
High level of personal accountability and initiative, with the ability to plan, organize, implement, and manage projects independently
Creative and strategic thinker capable of translating complex or sensitive topics into engaging, accessible content
Proactive and adaptable, with enthusiasm for testing new ideas, tools, and approaches
Comfortable working both independently and as part of a team, with a strong sense of ownership over assigned projects
Willingness to work flexible hours as needed, including occasional evenings and weekends to support events or campaigns

Nice To Haves

Experience supporting fundraising initiatives, campaigns, and community engagement is preferred, with prior nonprofit marketing or development experience considered a strong asset.

Responsibilities

Manage and grow MCHS’s presence across all social media platforms, including LinkedIn, Instagram, Facebook, TikTok, and YouTube
Develop, plan, and execute a content calendar aligned with organizational goals, campaigns, and events
Create engaging content, including: Writing compelling copy for posts Designing graphics and visuals Filming, editing, and producing short-form videos
Monitor and assess social media trends, platform updates, and best practices to inform strategy
Increase followers, reach, engagement, and overall brand awareness
Actively engage with followers by responding to comments, messages, and mentions in a timely and authentic manner
Interact with partner organizations, community members, and relevant accounts to build visibility and relationships
Track and analyze social media performance metrics and provide regular insights and recommendations
Design visually compelling materials for both digital and print platforms that reflect MCHS’s mission, values, and brand identity
Create marketing collateral such as flyers and posters, event materials, social media graphics, program and donor collateral, reports, one-pagers, and presentations
Ensure brand consistency across all materials
Capture high-quality photographs at events, programs, and organizational activities
Edit and organize photos for use across social media, website, email, and print materials
Build and maintain a photo library that documents key moments and tells the story of MCHS’s impact
Update and maintain the organization’s website, ensuring content is accurate, timely, visually appealing, and aligned with brand standards
Support digital marketing efforts, including campaign landing pages and content updates
Assist with the creation, design, and distribution of email newsletters and digital campaigns
Collaborate with internal teams to promote programs, events, fundraising efforts, and impact stories
Fully participate in regular agency-wide events and appropriate community-wide events and activities
Collaborate effectively with MCHS program departments and community partners in support of agency goals
Demonstrate a strong commitment to the social sector and a passion for MCHS’s mission and vision
Perform other duties as assigned by the Chief Development Officer and/or Chief Executive Officer