Social Media Manager, Content Strategy Video - Remote

UnitedHealth Group•Durham, NC

17h•$112,700 - $193,200•Remote

About The Position

UnitedHealth Group is a health care and well-being company that’s dedicated to improving the health outcomes of millions around the world. We are comprised of two distinct and complementary businesses, UnitedHealthcare and Optum, working to build a better health system for all. Here, your contributions matter as they will help transform health care for years to come. Make an impact with a team that shares your passion for helping others. Join us to start Caring. Connecting. Growing together. You’ll enjoy the flexibility to work remotely from anywhere within the U.S. as you take on some tough challenges. For all hires in the Minneapolis or Washington, D.C. area, you will be required to work in the office a minimum of four days per week. Primary Responsibilities: Partner with the VP, Social Media, to develop enterprise social media strategy, and contribute to the overarching video strategy across all owned digital channels—including websites, blogs, landing pages, and other owned properties Establish strategic relationships with business partners across the UHG enterprise, serving as a trusted advisor on video strategy, SEO best practices, and Generative Engine Optimization (GEO) to elevate enterprise wide video performance Partner with the VP, Social Media, to develop YouTube and TikTok strategies, lead execution, and ensure alignment with the broader owned channel video strategy. Audit existing channels and determine which content needs a refresh vs. archiving Execute refresh for dated content in partnership with creative teams with video and channel best practices Collaborate with enterprise partners to identify video driven storytelling opportunities that bring key initiatives, programs, and business priorities to life across owned and social channels Partner with Insights & Intelligence, Search teams, and business stakeholders to surface data informed content opportunities-including formats and topics well suited for video based storytelling across owned and social channels. Own content calendar and video content pipelines Manage day-to-day publishing operations, including video uploads, metadata, thumbnails, playlists, and scheduling for maximum impact Write search friendly headlines, descriptions, playlist titles and descriptions for all content Partner with content and creative teams to art direct video content to ensure viewability and engagement Experiment with formats-including Shorts, live streams, and long-form explainers—and lead A/B testing for titles, thumbnails, and packaging Stay current on YouTube and TikTok algorithms, and platform policy updates-especially those impacting healthcare content Manage relationships with YouTube and TikTok partners Provide video and search expertise to the broader social media and content teams Provide strategic support to the social media and digital teams, as needed You’ll be rewarded and recognized for your performance in an environment that will challenge you and give you clear direction on what it takes to succeed in your role as well as provide development for other roles you may be interested in.

Requirements

Experience advising cross functional partners on video strategy, SEO, and GEO best practices
Deep platform knowledge of YouTube, TikTok and video creation
Familiarity with healthcare compliance requirements (HIPAA, FDA guidelines, FTC advertising standards)
Proficiency with social media and search tools, analytics platforms, and content creation
Proven solid storytelling skills; ability to translate complex topics into accessible, engaging content
Proven solid relationship building skills and the ability to influence stakeholders across a large, matrixed organization
Proven excellent organizational skills and attention to detail; ability to manage multiple priorities in a fast-paced environment

Nice To Haves

7+ years in social media, content strategy, or digital marketing; experience in healthcare or regulated industries
All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter Policy

Responsibilities

Partner with the VP, Social Media, to develop enterprise social media strategy, and contribute to the overarching video strategy across all owned digital channels—including websites, blogs, landing pages, and other owned properties
Establish strategic relationships with business partners across the UHG enterprise, serving as a trusted advisor on video strategy, SEO best practices, and Generative Engine Optimization (GEO) to elevate enterprise wide video performance
Partner with the VP, Social Media, to develop YouTube and TikTok strategies, lead execution, and ensure alignment with the broader owned channel video strategy.
Audit existing channels and determine which content needs a refresh vs. archiving
Execute refresh for dated content in partnership with creative teams with video and channel best practices
Collaborate with enterprise partners to identify video driven storytelling opportunities that bring key initiatives, programs, and business priorities to life across owned and social channels
Partner with Insights & Intelligence, Search teams, and business stakeholders to surface data informed content opportunities-including formats and topics well suited for video based storytelling across owned and social channels.
Own content calendar and video content pipelines
Manage day-to-day publishing operations, including video uploads, metadata, thumbnails, playlists, and scheduling for maximum impact
Write search friendly headlines, descriptions, playlist titles and descriptions for all content
Partner with content and creative teams to art direct video content to ensure viewability and engagement
Experiment with formats-including Shorts, live streams, and long-form explainers—and lead A/B testing for titles, thumbnails, and packaging
Stay current on YouTube and TikTok algorithms, and platform policy updates-especially those impacting healthcare content
Manage relationships with YouTube and TikTok partners
Provide video and search expertise to the broader social media and content teams
Provide strategic support to the social media and digital teams, as needed