Social Media Manager, Global Brand Communications - HOKA

Deckers Brands • Washington, DC

3d • $110,000 - $120,000 • Remote

About The Position

As Manager, Global Brand Communications – Social Media for HOKA, you will bring the HOKA brand and voice to life across all social media platforms. You’ll shape HOKA’s presence and influence, planning, executing, and optimizing global social media efforts with a focus on brand storytelling, cultural relevance, platform-native content strategy, and cross-functional collaboration. You’ll lead campaign planning from ideation to launch, guide platform strategy, oversee content calendars, and manage projects end-to-end. You’ll bridge brand, product, and lifestyle campaigns, manage and develop a small team, and collaborate with agency partners and internal stakeholders to deliver innovative, data-driven social content. We celebrate diversity--of your background, your experiences and your unique identity. We are committed to ensuring an inclusive and equitable workplace where all of our employees can Come as They Are. We believe that when we bring our different perspectives to work, we are truly Better Together.

Requirements

• 7+ years of experience in social media, content strategy, or digital marketing, ideally at a consumer and/or lifestyle brand
• Proven track record of growing large-scale social communities and leading culturally resonant brand storytelling
• Thrive in a fast-paced environment, responding quickly and proactively
• Passionate about the future of social media, cultural trends, and shifting audience behaviors
• Not just following trends - you want to create them
• Deep understanding of social-first trends and platform nuances
• Highly motivated, collaborative, and a driven self-starter
• Excellent communication, interpersonal, project management, and organizational skills
• Proven success in process, project, budget, and team management
• Experience working effectively in complex global organizations with diverse constituents and competing priorities
• BA/BS degree or equivalent practical experience
• Expert in Microsoft Office
• Experience using Dash Social or other social media management platforms and tools
• Fearlessly problem solve and provide solutions
• Ability to prepare and present information and respond to questions from management, agencies, and other employees
• Use independent judgment while navigating strict deadlines without compromising work quality
• Ability to travel for work-related events

Nice To Haves

• Knowledge of Adobe is a plus
• Experience in social media copywriting
• Passion and interest in footwear and/or an active lifestyle is a plus

Responsibilities

• Develop, implement, and lead comprehensive social media strategies to drive brand engagement and achieve business objectives
• Directly manage agency and vendor relationships, setting objectives and managing performance in line with brand goals
• Lead development of insight-driven content briefs to guide internal teams and agency partners
• Oversee social copy development for consistency in brand voice, tone, and messaging across platforms
• Collaborate with cross-functional stakeholders to inform content strategies based on data insights
• Manage creative asset development process from concept to completion with social agencies
• Measure and optimize social media campaigns, conducting regular performance reviews with agencies
• Translate data into actionable insights to refine content strategy and maximize brand impact
• Provide thought leadership on cultural trends and audience engagement
• Lead a team of social marketers, ensuring timeliness and accuracy of projects
• Identify industry insights and trends to define and refine channel approach

Benefits

• Competitive Pay and Bonuses - We’ve created a variety of competitive compensation programs to foster career development, reward success and to show our employees just how much they’re valued.
• Financial Planning and wellbeing - No matter what financial goals our employees have set, we want to help them get there. Our plans provide powerful ways to protect income, pay for expenses and invest in the future.
• Time away from work - Sometimes we need time away to be with family, focus on our health or just simply recharge. Our plans support our employees’ needs to get out, get healthy and come back stronger than ever.
• Extras, discounts and perks - Being a valued member of the Deckers Brands team means more than just a paycheck. From generous discounts to community-based programs, we offer a variety of cool extras
• Growth and Development - Deckers Brands was built on the idea of pursuing passion. That’s why we offer extensive opportunities and support for personal and professional development.
• Health and Wellness - There’s nothing basic about our comprehensive health and wellness programs and offerings. While at work and at play, we aim to support a healthy lifestyle.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager