Social Media Manager, X

HeyGen•Los Angeles, CA

23h•$100,000 - $130,000•Onsite

About The Position

HeyGen is on a mission to make video creation as easy as sending an email. We're building the future of AI-powered video and growing fast. We're looking for a sharp, creative social media operator to own our presence on X, one of the most important channels for reaching the builders, creators, and knowledge workers we serve. This is a high-ownership, high-visibility IC role. You'll set the strategy and execute it yourself, from crafting original posts to jumping into conversations to building the HeyGen voice on one of the internet's most influential platforms. This role is based in our Los Angeles or San Francisco office.

Requirements

1 to 4 years of experience managing social media for a brand, with meaningful X-specific experience
Strong writing instincts and the ability to match a brand voice while still sounding like a real human
A deep understanding of how X works, its culture, its algorithms, and what makes content take off there
Comfort operating with autonomy and ambiguity. You don't wait to be told what to post
Genuine curiosity about AI, video, and creator culture. You spend time on X because you love it, not just because it's your job
Sharp editorial judgment about when to engage, when to stay quiet, and when to take a swing
Experience collaborating cross-functionally with marketing, product, and design teams
Ability to move fast and maintain quality at the same time

Nice To Haves

You’re in tune with the meme culture
Experience at a high-growth startup or tech company
A personal X presence you're proud of
Familiarity with AI video tools or the broader creator economy
Experience using analytics tools like Sprout Social, Brandwatch, or native X Analytics

Responsibilities

Define and drive HeyGen's X strategy, including content pillars, posting cadence, engagement approach, and growth tactics
Write and publish original content daily, including posts, threads, replies, reposts, and quote posts
Monitor conversations in real time and engage authentically with our community, industry voices, and potential customers
Build and maintain relationships with creators, influencers, and advocates in the AI, video, and creator economy space
Identify trending conversations and cultural moments where HeyGen has a genuine, credible point of view
Collaborate with product, design, and marketing to turn launches and milestones into compelling X moments
Track and report on performance metrics and use data to continuously refine the strategy
Experiment with formats and content types to find what resonates and scale what works