Social Media Manager

GBH•Boston, MA

1d•Hybrid

About The Position

FRONTLINE is seeking a Social Media Manager to manage daily posting on its social media accounts, someone who will work on keeping FRONTLINE’s current social media audiences engaged but be a collaborative innovator on tactics that will attract new audiences. This position will post FRONTLINE content in coordination with the Director of Marketing & Communications and the Editorial team and regularly track and chart social media analytics and trends. This role works across multiple platforms. A priority focus for this role will be the creation of social media assets (via Photoshop or Canva) and harnessing the power of AI to determine opportunities for FRONTLINE to tap into its rich archive of multiplatform storytelling.

Requirements

Proven success managing social media accounts for news organizations.
Strong news judgment.
In-depth knowledge of social media best practices, tools and trends.
Strong writing skills, with the proven ability to discern voice and tone.
Strong social media video editing skills, with published clips for established social media platforms.
Strong aesthetic eye for social media graphics and the ability to work in Photoshop and Canva.
Experience with social media analytics and publishing tools (Sprout, native platform analytics and scheduling, Google Analytics, etc.)
Strong presentation, communication, and organization skills.
A minimum of 3 – 5 years of relevant experience, preferably with a major news organization.
Bachelor’s degree or equivalent work experience required.

Nice To Haves

Illustrator is a plus.

Responsibilities

Manage daily posting to FRONTLINE’s social media accounts, prioritizing Instagram, Tik Tok, LinkedIn, Threads, Facebook and BlueSky.
Create social media content (video, graphic, text and combinations thereof) which promote FRONTLINE documentaries, projects, podcasts, digital stories, announcements and awards.
Manage social media campaigns for tentpole initiatives, including collaborations with PBS and other editorial partners.
Write SEO-friendly headlines, video titles, video descriptions and additional copy that align with FRONTLINE editorial guidelines and are optimized for individual social media platforms.
Work with FRONTLINE’s editorial team to ensure that all social media copy and assets are approved for publication.
Create, maintain, and share a social media content calendar, ensuring that the most up-to-date publication schedule for FRONTLINE initiatives is represented.
Identify opportunities for community engagement with our social media audiences and devise response tactics.
Devise and manage social media activations focused on audience engagement.
Create and distribute social media assets and toolkits for each FRONTLINE episode and initiative to key stakeholders.
Is the social media liaison for FRONTLINE to PBS and other partners.
Work with the audience development team to identify, vet and strategize use of social media influencers.
Create social media content for FRONTLINE executives as needed.
Create quarterly reports on FRONTLINE’s social media analytics and trends.
Use FRONTLINE and GBH-approved AI tools to aid in social media creation.
Oversee the social media hygiene for FRONTLINE’s platforms and stay up to date on best practices.