Position Description
Job Title:
Marketing-Social Media Specialist
Job Location:
Atlanta, GA
Job Responsibilities and Requirements:
Responsibilities: Work with external agencies on the development of social campaign ideation, execution, and reporting. Partner with agency and interdepartmental teams to create a holistic content calendar that incorporates campaigns, product announcements, retail initiatives, and partner activations. Assist in planning and executing paid social media campaigns. Develop weekly, and monthly content performance reports for executive leadership. Brainstorm new ideas for each brand that break through social media clutter and project manage social media initiatives that drive business objectives. Develop copy and occasional imagery to be used in social media posts and promotions. Serve as the Primary social listening arm to monitor and flag brand conversations and trends. Monitor and engage with online communities across all social platforms. Identify social media opportunities and issues in real-time while coordinating content, assets and approvals. Stay current with industry trends and best practices in both social and digital spheres. Regularly audit and evaluate competitors' social media efforts. Qualifications: A Bachelor's degree in advertising, marketing, or communications is required. 2-3 years of social media and community management Experience with large consumer brands. Highly active social media user with a strong interest in emerging technologies in the social media landscape. Experience participating in a wide variety of social media activities including content generation, community development, and management. Working Knowledge of paid social media tactics. Experience establishing metrics, gleaning community insights, and recommending strategies that achieve support organizational goals. Ability to detect potential negative or crisis situations and communicate with appropriate stakeholders to mitigate issues. Experience with social media management tools, Adobe CS applications, and copywriting a plus. Creative thinker who can generate innovative ideas and solutions. Strong communication skills, both written and verbal/presentation. Comfortable multi-tasking and able to deliver results in a fast paced environment. Exceptional organizational and time-management abilities. Must be performing satisfactorily in current position.
Job Title:
Marketing-Social Media Specialist
Job Location:
Atlanta, GA
Job Responsibilities and Requirements:
Responsibilities: Work with external agencies on the development of social campaign ideation, execution, and reporting. Partner with agency and interdepartmental teams to create a holistic content calendar that incorporates campaigns, product announcements, retail initiatives, and partner activations. Assist in planning and executing paid social media campaigns. Develop weekly, and monthly content performance reports for executive leadership. Brainstorm new ideas for each brand that break through social media clutter and project manage social media initiatives that drive business objectives. Develop copy and occasional imagery to be used in social media posts and promotions. Serve as the Primary social listening arm to monitor and flag brand conversations and trends. Monitor and engage with online communities across all social platforms. Identify social media opportunities and issues in real-time while coordinating content, assets and approvals. Stay current with industry trends and best practices in both social and digital spheres. Regularly audit and evaluate competitors' social media efforts. Qualifications: A Bachelor's degree in advertising, marketing, or communications is required. 2-3 years of social media and community management Experience with large consumer brands. Highly active social media user with a strong interest in emerging technologies in the social media landscape. Experience participating in a wide variety of social media activities including content generation, community development, and management. Working Knowledge of paid social media tactics. Experience establishing metrics, gleaning community insights, and recommending strategies that achieve support organizational goals. Ability to detect potential negative or crisis situations and communicate with appropriate stakeholders to mitigate issues. Experience with social media management tools, Adobe CS applications, and copywriting a plus. Creative thinker who can generate innovative ideas and solutions. Strong communication skills, both written and verbal/presentation. Comfortable multi-tasking and able to deliver results in a fast paced environment. Exceptional organizational and time-management abilities. Must be performing satisfactorily in current position.
