Social Media Specialist
About The Position
Parks Motor Group of Gainesville is one of North Central Florida’s leading automotive groups, representing Ford, Lincoln, Hyundai, and Used Vehicle Sales & Service. We are focused on growth, community presence, and building a strong digital brand that reflects who we are. We are seeking a driven, creative, and highly capable Social Media Specialist to help expand our digital presence and produce consistent, high-quality content that increases brand awareness, engagement, and ultimately drives sales. This role reports directly to the Marketing Director and plays a critical role in executing our daily social media strategy. This is a part-time, in-person role responsible for creating and publishing daily video, photo, and graphic content across all major platforms, including: Instagram Facebook TikTok YouTube LinkedIn Content will showcase all areas of the business, including: Ford Sales & Service Lincoln Sales & Service Hyundai Sales & Service Used Vehicle Sales Mobile Service Detail Department Customer deliveries Staff culture Community events and partnerships Content is expected daily across all platforms to support dealership growth and visibility.
Requirements
- Minimum 2 years of experience creating content
- Strong experience in video production, photography, and content creation
- Advanced proficiency in Meta platforms, including Facebook, Instagram, and Meta Business Suite
- Advanced proficiency in Canva for content creation and graphic design
- Comfortable and confident on camera
- Proven ability to grow followers, engagement, and brand visibility
- Strong understanding of how social media supports business growth and sales
- Highly organized and able to produce consistent daily content
- Quick learner with a strong work ethic
- Valid driver’s license
Nice To Haves
- Experience managing social media for a dealership, retail business, or service-based brand
- Experience editing video using CapCut, Adobe Premiere, Final Cut, or similar tools
- Experience analyzing performance metrics and adjusting strategy accordingly
- Experience creating viral or high-performing social media content
Responsibilities
- Create daily video and photo content showcasing vehicles, staff, services, and dealership culture
- Produce short-form video content optimized for Reels, TikTok, and YouTube Shorts
- Design branded graphics and social media posts using Canva
- Manage and schedule content using Meta Business Suite and platform-native tools
- Monitor performance metrics and optimize content based on analytics
- Engage with followers and respond to comments and messages professionally
- Identify trends and create timely, relevant content
- Appear confidently on camera and represent the dealership publicly
- Capture and promote community involvement and dealership events
- Collaborate with management and staff to highlight all departments
Stand Out From the Crowd
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What This Job Offers
Job Type
Part-time
Career Level
Entry Level
Education Level
No Education Listed
