Marketing: Social Media Specialist

Bear Country•Caledonia, WI

16h•Onsite

About The Position

We’re looking for a creative, organized, and adaptable Social Media Specialist to manage and execute social media efforts across our multiple brands. This role reports directly to the Creative Design Manager and focuses on turning photo and video content into engaging posts, campaigns, and scheduled content in a fast-paced, event-driven environment.

Requirements

1–2 years of professional social media or marketing experience
Bachelor’s degree in Marketing or a related field
Experience managing multiple social accounts for multiple brands
Familiarity with HubSpot or similar social media management platforms
Strong understanding of major social platforms and content best practices
Comfortable working weekends during peak season and select holidays
Attendance required for major events
Ability to adapt quickly to shifting priorities and evolving marketing needs
Strong organizational, time-management, and communication skills (written and verbal)

Nice To Haves

Experience scheduling and managing content through HubSpot or similar social media management platform
Basic knowledge of social media analytics and performance reporting
Strong caption-writing and communication skills
Experience capturing and editing high-quality photos and videos using smartphones (iPhone) and/or professional cameras (DSLR or mirrorless).
Adobe Illustrator and/or Photoshop experience is a plus
Creative mindset with a keen eye for visual storytelling, audience engagement, and attention to detail.
Ability to work independently and manage multiple projects with deadlines

Responsibilities

Manage and publish content across multiple social media accounts and brands, including TikTok, YouTube, Facebook, and Instagram
Use HubSpot to manage social posting, campaigns, and content schedules
Execute social media campaigns using photo and video assets
Plan, shoot, and edit photo and video content that aligns with the brand’s marketing and social media strategy.
Ensure all copy aligns with the correct brand tone, voice and standards
Respond to guests, followers, and community members professionally and promptly, engaging with them to build brand loyalty and positive relationships
Plan, organize, and maintain social content calendars and posting schedules
Collaborate closely with the Creative Design Manager to align social strategy with broader creative and marketing goals
Attend major events to capture or support real-time content and posting
Monitor engagement and understand basic social media metrics (reach, engagement, growth, performance)
Assist Digital Marketing Specialist with compiling and sharing social performance insights and reports
Adapt content plans and schedules based on performance, trends, and changing business needs
Maintain consistent brand voice and visual standards across all platforms
Stay up to date on platform updates, trends, and best practices