Amazon Selection and Catalog Systems (ASCS) builds the systems that host and run the world’s largest e-commerce product catalog. Within this organization, the Starfish Studio Model Services (SSMS) team is redefining prompt experimentation, metadata refinement, and LLM evaluation to improve Amazon product catalog data quality, automation, and workflow efficiency. We focus on reinforcement learning, automation, and AI-driven experimentation to build a unified hub for optimizing prompt generation and catalog enrichment at scale.