Software Development Engineer III - React

Purpose Brands, LLC•Woodbury, MN

20h•Hybrid

About The Position

Purpose Brands, the parent company of Orangetheory, Anytime Fitness, Waxing the City, The Bar Method, and Basecamp Fitness, is seeking a Software Development Engineer III - React to join it's team. This is a great position for someone who is looking to expand their career, and join a company with a fun, fast-paced and inspirational culture. We're looking for a Senior Software Engineer with strong hands-on development skills and the ability to contribute to the team's technical direction. In this role, you'll spend significant time writing production code—building robust, performant front-end systems with React and Next.js on AWS. You'll help set the standard for code review, ensuring the team maintains high standards while growing together. Purpose/Impact: (Duties & Essential Functions) Design and Development: Build scalable, performant front-end applications using React and Next.js on AWS. Make thoughtful decisions about component architecture, state management, performance optimization, and browser compatibility. Requirements and Planning: Participate actively in planning meetings to understand product goals and user needs. Shape and verify technical requirements, identifying risks and trade-offs early, and pushing back when necessary. Full Lifecycle Ownership: Own features from conception through production—working with product and design to understand requirements, building and testing solutions, and supporting deployment and monitoring. System Reliability: Ensure the stability and performance of front-end systems through proactive monitoring, debugging, and addressing production issues. Drive improvements in build times, bundle size, and runtime performance. Cross-Stack Collaboration: Work across the full stack when needed, collaborating with backend and infrastructure teams to ensure cohesive solutions. Understand how front-end decisions impact overall system architecture. Documentation: Maintain clear technical documentation on architectural patterns, decision-making processes, and system behavior to help the team move faster and make informed decisions.

Requirements

5+ years of professional front-end development experience with demonstrated ability to deliver technical solutions.
broad technical knowledge across the full stack (backend, infrastructure, databases) and proven ability to execute effectively across diverse technologies and domains.
Bachelor's degree in Computer Science, Software Engineering, or related field (or equivalent professional experience).
Deep proficiency in React and JavaScript/TypeScript.
Strong understanding of component architecture, state management, performance optimization, and modern front-end patterns.
Hands-on experience with Next.js and AWS.
Proven ability to lead code reviews, mentor engineers, and articulate technical trade-offs to both technical and non-technical stakeholders.
Experience optimizing front-end systems for performance and scale.
Ability to write high-quality code and deliver features end-to-end with strong technical judgment and attention to performance and maintainability.
Can design scalable front-end systems, identify technical debt and performance bottlenecks, and propose solutions that balance innovation with pragmatism.
Leads through example and clear communication—elevating code quality through collaborative review, mentoring engineers on complex problems, and building confidence in technical direction.
Articulates technical decisions and trade-offs clearly to both engineers and non-technical stakeholders. Helps the team understand the "why" behind technical choices.
Works effectively across teams without relying on authority. Comfortable with cross-functional collaboration and making sound decisions under ambiguity.
Demonstrates breadth across the full tech stack and comfort operating effectively with diverse technologies. Stays current with evolving tools while maintaining pragmatic judgment about what matters.

Responsibilities

Build scalable, performant front-end applications using React and Next.js on AWS.
Make thoughtful decisions about component architecture, state management, performance optimization, and browser compatibility.
Participate actively in planning meetings to understand product goals and user needs.
Shape and verify technical requirements, identifying risks and trade-offs early, and pushing back when necessary.
Own features from conception through production—working with product and design to understand requirements, building and testing solutions, and supporting deployment and monitoring.
Ensure the stability and performance of front-end systems through proactive monitoring, debugging, and addressing production issues.
Drive improvements in build times, bundle size, and runtime performance.
Work across the full stack when needed, collaborating with backend and infrastructure teams to ensure cohesive solutions.
Understand how front-end decisions impact overall system architecture.
Maintain clear technical documentation on architectural patterns, decision-making processes, and system behavior to help the team move faster and make informed decisions.