SOREL Sr. Brand Marketing Specialist - Men's, Collaboration & Energy

About the position

This Sr. Brand Marketing Specialist of Men’s, Collaborations & Energy will support the marketing vision and strategy for collaboration and energy. They will be working hand in hand with the product team, brand team as well as legal & PR. This individual will help to drive continued cultural relevance and excitement with our pinnacle lifestyle consumer across men’s, collaborations and energy.

Responsibilities

• Support the Director of Marketing on all Energy and Men’s Marketing initiatives, including seeding, activations, communication, and contract management.
• Contribute to identifying and evaluating potential cultural opportunities with brand partners and moments that align with our brand values and audience.
• Manage timelines, budgets, and internal / external communications for campaigns from concept to launch.
• Collaborate cross-functionally with PR, social, legal, site & product teams to bring projects to life.
• Develop compelling campaign recaps, presentations and state of the market reports as and when necessary.
• Build strong relationships with external brand and creative partners becoming a key conduit between SOREL and our creative network.
• Manage energy lifestyle seeding strategy across both collaborations and inline energy.
• Support the management of social media accounts, partnering directly with content-owners in Creative, Ambassadors, PR/Communications, and Digital Marketing to ensure feeds reflect Broadcast Calendar and brand strategy.
• Liaise between Brand Team and external ambassadors to ensure content is collected and distributed in line with calendars and strategy, including our partnership with Ocean Conservancy.
• Partner with Media Manager and Digital Marketing Manager to ensure influencer content is aligned, while seeking new partners and solutions for Men’s and Energy marketing.

Requirements

• Minimum 3-5 years of industry experience preferably in the fashion/energy space with a solid understanding of cultural trends with the ability to translate them into relevant brand opportunities.
• Experience working in a fast paced, deadline driven environment with the ability to prioritize accordingly.
• Experience working with external creative partners.
• Excellent project management and organizational skills.
• Strong communication skills with the ability to manage multiple touchpoints per project.
• Bachelor’s degree or above in communications, marketing, journalism, or related fields.
• Experience on the brand side and/or with an agency.
• PR and media experience with campaign planning and managing budgets.
• Flexibility and the ability to pivot in real-time with a creative approach to problem-solving.
• Understanding of the full funnel of consumer marketing, including Owned, Earned, Paid strategy and execution.
• Proficient in PowerPoint, Excel.
• Strong network within the streetwear/fashion industry.
• Ability to think strategically while managing day-to-day operations effectively.

Benefits

• 401k plan plus a generous company match.
• Medical, dental, vision, life insurance, disability.
• Flexible spending accounts, health savings account.
• Assortment of voluntary benefit offerings (accident, critical illness, hospital indemnity, and legal services).
• EAP + which is free and confidential 24/7/365 counseling services.
• Extensive wellness benefits.
• Employee discounts.
• Generous time off program.