About the position
At Southern New Hampshire Health (SNHH), we believe marketing is more than messaging-it's about meaningful connection. We're seeking a strategic, creative leader who can bring our brand to life across digital channels, community spaces, and patient experiences-all while enjoying the flexibility and balance that hybrid work allows. As Director of Brand Strategy & Community Connection, you'll lead the development of an authentic, unified brand voice across the health system, while also championing community relationships and digital engagement. This is a high-impact role with room for creativity, innovation, and purpose. Whether working from our Nashua campus or remotely a few days a week, you'll enjoy the work-life balance and geographic flexibility needed to do your best work-while helping others receive theirs through our care.
Responsibilities
- Define and execute a bold, cohesive brand strategy that supports SNHH's mission, values, and long-term growth
- Serve as a trusted advisor to senior leadership on market positioning, public perception, and reputation management
- Ensure brand integrity across all internal and external platforms
- Lead integrated marketing campaigns that drive service line growth, patient engagement, and regional brand awareness
- Oversee all digital channels (web, social, email, advertising) with a data-driven, performance-first mindset
- Optimize marketing technology platforms and automation tools for maximum efficiency and ROI
- Manage media buys, vendor partnerships, and advertising contracts
- Own the system-wide content and storytelling strategy to support internal comms, recruitment, physician marketing, and patient outreach
- Guide creation of high-quality multimedia content-from video to print to digital
- Maintain an editorial calendar that reflects strategic priorities and community relevance
- Be a visible and trusted representative of SNHH in the broader community
- Cultivate relationships with local media, civic leaders, healthcare collaborators, and nonprofit partners
- Oversee earned media strategy, sponsorships, public events, and outreach programs
- Work closely with departments to support internal engagement and community health initiatives
- Lead and grow a high-performing team of marketers, designers, and communicators
- Develop and manage budgets aligned with outcomes, performance metrics, and system priorities
- Foster a culture of creativity, curiosity, innovation, and accountability
Requirements
- Bachelor's degree in Marketing, Communications, or related field (Master's preferred)
- 8-10 years of progressive leadership experience in brand, marketing, or communications (healthcare experience a plus)
- Proven expertise in digital strategy, content marketing, and campaign development
- Strong understanding of CRM tools, analytics platforms, content management systems, and martech stacks
- Experience managing teams and engaging senior leadership in brand-driven work
- Exceptional communicator and relationship-builder
- SHSMD or other healthcare marketing certification a plus
